SILVER | TV Advertising Campaign of 2017

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ghg | greyhealth group and Pfizer

Birthday Party

Judges appreciated this spot's terrifying opening — a scene of a parent unsure if her child will live — and its use of reverse chronological order to reveal just how easy it is to contract meningitis B through normal teenage sharing behaviors. Exceptional results included nearly 2 million Facebook impressions in just one month and a 256% increase in related online posts.

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