SILVER | Use of Data Analytics of 2017

Share this content:

Optum

High Value Mailer Campaign: Proprietary Health Segmentation Engages Healthcare Consumers, While Creating Opportunity and Cost Efficiencies for Employers


This campaign used a proprietary segmentation model and analysis algorithm to uncover consumers that represent the greatest potential to reduce clinical costs to employers. Findings on the two most chronic personas were used to build a targeted marketing campaign. Results included $5.4 million in medical cost savings.

awards home button

Share this content: