SILVER | Use of Relationship Marketing of 2017

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Sentrix and Eli Lilly

Conversations in Motion: How to Get the Most Out of a Time Pressured Office Visit


This global program was designed to help rheumatologists optimize patient conversations during brief office visits. Judges described it as highly creative, ambitious, and engaging. “It creates real value for physicians and makes a real difference in patients' lives,” one judge said. The four-module program includes role-playing scenarios, videos, and in-office cheat sheets.

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