The 2016 MM&M Awards: All the winners




Best Healthcare Consumer Media Brand Best Corporate Branding Campaign

Best Healthcare Professional Media Brand Best Philanthropic Campaign

Best Use of Relationship Marketing Best Multicultural Campaign

Best Use of Public Relations Best Agency Self-Promotion

Best Use of Data/Analytics Best TV Advertising Campaign

Best Branded Website for Consumers Best Multichannel Campaign (Small to Medium Product Size)

Best Branded Website for Healthcare Professionals Best Multichannel Campaign (Large Product Size)

Best Disease Education Campaign Most Daring Campaign

Best Film or Video Best Product Launch

Best Use of Social Media Industry Marketer of the Year

Best Medical Digital Initiative for Consumers Agency Marketer of the Year

Best Health & Wellness Digital Initiative for Consumers Young Marketer of the Year

Best Digital Initiative for Non-Consumers Small Healthcare Agency of the Year

Best Consumer Print Campaign Midsize Healthcare Agency of the Year

Best Professional Print Campaign Large Healthcare Agency of the Year

Best Professional Sales Tool Platinum Award: Outstanding Contribution to Healthcare

 

BEST IN SHOW

Leo Burnett, Periscope, and United Healthcare

ABOUT THE MM&M AWARDS

There is no greater accolade in healthcare marketing than winning an MM&M Award. Every submission is judged by an independent panel of seasoned industry experts, whose dedication, expertise, and authority ensures that we recognize the most deserving work.


JUDGING

Entries were judged in two rounds an online round and a live judging day round, held in New York City in June. Entries were seen by a panel of more than 100 judges. These judges consisted of healthcare marketers from the healthcare agency, client, publishing ,and service sectors. Judges were chosen for their professional and wide-ranging level of expertise. Scoring of entries were made solely at the discretion of the judges and their decision is final. Only the highest-scoring entries will be awarded a gold award. 


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