The 2017 MM&M Awards: The Shortlist

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1. HEALTHCARE CONSUMER MEDIA BRAND

  • Health Union for RheumatoidArthritis.net
  • Remedy Health Media for HealthCentral
  • Smart + Strong for POZ
  • WebMD for WebMD magazine's 2016 redesign
  • What to Expect for WhatToExpect.com

2. HEALTHCARE PROFESSIONAL MEDIA BRAND

  • Genuine for Athenahealth for Athenainsight
  • HMP Communications for Consultant360
  • Medscape for Medscape Business of Medicine: A Magazine for Physicians
  • Medscape for Medscape
  • ReachMD for ReachMD: Be Part of the Knowledge

3. AGENCY SELF-PROMOTION

  • Cambridge BioMarketing for Give Pause for Some Good
  • HCB Health for the HCB Health Manny Awards video
  • Intouch Solutions for #ALLin Program
  • McCann Healthcare for #GoodPress
  • The Bloc for Health Well Next 2017 Spring issue Magazine

4. BRANDED WEBSITE FOR CONSUMERS


5. BRANDED WEBSITE FOR HEALTHCARE PROFESSIONALS

  • Calcium and Strongbridge Biopharma for the Keveyis branded websites for HCPs
  • FCB Health and Teva Women's Health for the Paragard website for HCPs
  • MedThink and Cohera Medical for TissuGlu for the transformation consumer
  • Motionstrand and Avanir Pharmaceuticals for NuedextaHCP.com
  • StoneArch and Veran Medical Technologies for the SPiN System

6. CONSUMER PRINT CAMPAIGN

  • Area 23, an FCB Health network company, and the Alzheimer's Foundation of America for The Hardest Crossword
  • BBDO New York, Pathway, and Takeda for Entyvio for Doors Print
  • FCB Health and Allergan/Ironwood for Linzess for Enough
  • GSW and Boehringer Ingelheim for Atrovent for Meet the Puffagins
  • GSW and Eli Lilly for Lilly Oncology on Canvas

7. CORPORATE BRANDING CAMPAIGN

  • HealthWork and Pfizer for Driven to Discover the Cure
  • Interplanetary and City of Hope for Miracle Of Science With Soul
  • Level and Urgent Care Partners for Indigo Urgent Care
  • Partners & Simons and TransMedics for TransMedics
  • Scorr Marketing and Endpoint Clinical for Endpoint Clinical's 2016 rebrand

8. DIGITAL INITIATIVE FOR CONSUMERS (INCLUDES MEDICAL, AS WELL AS HEALTH & WELLNESS)

  • Digitas Health and Shire for Vyvanse for ADHD for Bright Words
  • GSW and Eli Lilly for Lilly Oncology on Canvas
  • HCB Health and Johns Hopkins' Kennedy Krieger Institute for the Autism & Trauma Interactive Assessment App
  • HCB Health and Medac Pharma for Rasuvo for Ask About MTX
  • Publicis North America and Merck for Gardasil 9 for What Will You Say, an unbranded HPV disease awareness campaign

9. DIGITAL INITIATIVE FOR NON-CONSUMERS

  • Area 23, an FCB Health network agency, and Eli Lilly for Time Hides Alz
  • CDM New York and Acadia for Nuplazid for What Are Your Patients Holding Back?
  • HCB Health and Johns Hopkins' Kennedy Krieger Institute for Autism & Trauma Interactive Assessment App
  • Hive Health and Pacira for the Exparel Virtual Reality Simulation Training Experience
  • Hudson Global, an FCB Health network company, and Sunovion for Aptiom for the Ready to Tune In? campaign at the American Epilepsy Society meeting in 2016

10. DISEASE EDUCATION CAMPAIGN

  • Area 23, an FCB Health network company, and the Alzheimer's Foundation of America for The Hardest Crossword
  • CDM Princeton and AstraZeneca for Little Lungs
  • Creation and Novartis for Gilenya for MS: No Filter
  • GSW-NY and Eli Lilly for Lilly Oncology for Still Waiting
  • Publicis North America and Merck for Gardasil 9 for What Will You Say, an unbranded HPV disease awareness campaign

11. FILM OR VIDEO

  • Area 23, an FCB Health network company, and the Mollie Biggane Melanoma Foundation/Mollie's Fund for Mr. Sun
  • HealthWork and Pfizer for Driven to Discover the Cure
  • Evoke Health Philadelphia and Amgen for Enbrel for the Things We Go Through
  • ghg | greyhealth group, part of WPP Health & Wellness, and Pfizer for Trumenba for Birthday Party
  • Wunderman Health and GSK for Theraflu for What Powers You

12. MULTICHANNEL CAMPAIGN (SMALL TO MEDIUM PRODUCT SIZE)

  • Area 23, an FCB Health network agency, and Eli Lilly for Time Hides Alz
  • CDM Princeton and AstraZeneca for Little Lungs
  • McCann Healthcare and NOW-NYC for Nasty or Nice
  • Spectrum Science Communications and Astellas Oncology for Astellas Oncology C3 Prize
  • StoneArch and Medela for the Sonata launch

13. MULTICHANNEL CAMPAIGN (LARGE PRODUCT SIZE)

  • Area 23, an FCB Health network agency, and the Boehringer Ingelheim and Lilly Diabetes Alliance for The Epic Battle
  • Digitas Health and Gilead Sciences for Healthysexual
  • Havas Lynx and Essilor Group for Transitions Optical for Live the Good Light
  • precisioneffect and Exact Sciences for Cologuard
  • Publicis North America and Merck for Gardasil 9 for What Will You Say, an unbranded HPV disease awareness campaign

14. MULTICULTURAL CAMPAIGN

  • APartnership and Gilead Sciences for Be About It: Breaking the Silence on Hepatitis B in the Asian-American Community
  • Area 23, an FCB Health network agency, and Gilead Sciences for Vemlidy for Designed To Get You There
  • FCB Health and the TB Alliance for Louder Than TB
  • Havas New York and ViiV Healthcare for New Goal
  • Maricich Health and L.A. Care Health Plan for L.A. Care Covered, a multi-faceted open enrollment campaign

15. ORPHAN PRODUCT MARKETING INITIATIVE


  • Area 23, an FCB Health network agency, and Genentech for Alecensa for The ALK Positivity Project
  • Cambridge BioMarketing and Intercept Pharmaceuticals for Ocaliva for Welcome to Your World
  • Eveo and AbbVie for Lupron Depot PEDs for the central precocious puberty disease awareness and treatment support program
  • LaVoieHealthScience Strategic Communications and Newron Pharmaceuticals for Sarizotan
  • Publicis LifeBrands Medicus and AbbVie for Humira Dermatology for the Hidradenitis Suppurativa Referral Program

16. PHILANTHROPIC CAMPAIGN

  • Area 23, an FCB Health network agency, and Military with PTSD for The Speaking Fireworks
  • Area 23, an FCB Health network agency, and Miracle Flights for Healed Maps
  • CDM New York and the American Heart Association for the 2016 New York City Heart and Stroke Ball for Put Your Heart Into It
  • Havas Life New York and the Research Foundation to Cure AIDS for Can't Silence a Cure
  • Saatchi & Saatchi Wellness and Crossroads Community for Meet the Spokespoon

17. PRODUCT LAUNCH

  • DDB Health and Ironwood Pharmaceuticals for Zurampic
  • FCB Health and Boehringer Ingelheim for Stiolto Respimat
  • FCB Health and Genentech for Lucentis
  • greyhealth group | ghg, part of WPP Health & Wellness, and Aralez for Yosprala
  • precisioneffect and Avanir Pharmaceuticals for Onzetra Xsail

18. PROFESSIONAL PRINT CAMPAIGN

  • AbelsonTaylor and Fresenius Kabi for Diprivan
  • Area 23, an FCB Health network agency, and Lilly for Lartruvo for The Tables Have Turned
  • Area 23, an FCB Health network agency, and Depomed for Lazanda for Without Warning
  • CDM New York and Pfizer Consumer Healthcare for Nexium 24HR for The Acid Beast
  • H4B Chelsea and RB for K-Y for Start the Conversation

19. PROFESSIONAL SALES TOOL

  • 2e Creative and Cumberland Pharmaceuticals for the Kristalose Sales Kit
  • 2e Creative and Siemens Healthineers for Helx Evolution Sales App
  • AbelsonTaylor and Amgen for Enbrel Histogram iVA
  • Concentric Health Experience and Sunovion for Brovana Detail Aid
  • FCB Health and Genentech for the Lucentis Prefilled Syringe Demo Kit

20. TV ADVERTISING CAMPAIGN

  • Digitas Health and Shire for the Xiidra announcement spot
  • Evoke Health Philadelphia and Evoke Health Chicago and Otsuka and Lundbeck for Rexulti for Face the World
  • ghg | greyhealth group, part of WPP Health & Wellness, and Pfizer for Trumenba for Birthday Party
  • precisioneffect and Exact Sciences for Cologuard
  • Saatchi & Saatchi Wellness and Merial for NexGard For Dogs for A World of Happiness

21. USE OF DATA/ANALYTICS

  • EverydayHealth and Lupin Pharmaceuticals for the Suprax 400mg Capsules Gain Share Program
  • Indegene Healthcare and Iroko Pharmaceuticals for SoluMatrix Products for Improving Outcomes With Analytics
  • MediMedia Managed Markets, an ICON company, for Stakeholder Mapping and Segmentation
  • Optum for the High Value Mailer Campaign, Proprietary Health Segmentation Engages Healthcare Consumers, While Creating Opportunity and Cost Efficiencies for Employers
  • Worldwide Clinical Trials for Marketing and Sales Insights and Outreach Using Data and Analytics

22. USE OF IMMERSIVE TECHNOLOGY

  • CDM New York and Acadia Pharmaceuticals for Nuplazid for What Are Your Patients Holding Back?
  • Confideo Labs and Boehringer Ingelheim for Biosimilars Mixed Media VR Facility Tour
  • Pixacore and Bayer for Eylea VR Patient Empathy and Interactive MOA
  • The Marketing Arm and Aqua Pharmaceuticals (Acne Franchise) for Aqua Connects with HCPs By Taking Them Back To High School
  • Tipping Point Media and Janssen's cell therapy business for AMD Virtual Reality Experience Campaign

23. USE OF PUBLIC RELATIONS

  • Biosector 2, an inVentiv Health company, and Sunovion for the Sunovion psychiatry franchise for Be Vocal: Speak Up for Mental Health
  • Coyne PR and Pacira for Exparel for Choices Matter to Combat Gateway to Opioid Epidemic
  • FCB Health and Gay Men's Health Crisis for Blood Equality
  • Ogilvy Public Relations and Endo for Xiaflex for Peyronie's disease for Ask About the Curve
  • Spectrum Science Communications and Astellas Oncology for the Astellas Oncology C3 Prize

24. USE OF RELATIONSHIP MARKETING

  • Digitas Health and Shire for Xiidra for ask iiris
  • McCann HumanCare and Novartis for Entresto's central CRM program
  • Sentrix Health and Eli Lilly for Conversations in Motion: How to Get the Most Out of a Time Pressured Office Visit
  • W2O Group and Cardinal Health for Cardinal Health Inventory Management Solutions; View Finder direct mailer
  • Wunderman Health and GlaxoSmithKline for Nicorette and NicoDerm CQ for Together, It's Possible

25. USE OF SOCIAL MEDIA

  • CDM Princeton and AstraZeneca for #LittleLungs
  • Digitas Health and Gilead Sciences for Healthysexual Tumblr
  • McCann Healthcare and NOW-NYC for Nasty or Nice
  • Publicis North America and Merck for Gardasil 9 for What Will You Say, an unbranded HPV disease awareness campaign
  • Klick, McCann HumanCare, and Takeda/Lundbeck for Trintellix for Lighter Blue

26. MARKETING TEAM

  • The BromSite launch team | Dudnyk and Sun Ophthalmics
  • The Jardiance marketing team | Boehringer Ingelheim and Lilly Diabetes Alliance
  • The Latuda marketing team | Sunovion
  • The Neos marketing team | Agency LRB, a Benchworks company

27. MARKETER

  • Jeffrey Dierks, senior director of U.S. migraine marketing, Teva Pharmaceutical Industries
  • David Fincutter, marketing manager, AbbVie
  • Leigh Myers, director of marketing, Exact Sciences
  • Lisa Stockman, chief marketing and communications officer, City of Hope
  • Lisa Yañez,VP of marketing, United Therapeutics

28. SMALL HEALTHCARE AGENCY

  • 2e Creative
  • Benchworks
  • Calcium
  • Dudnyk
  • StoneArch

29. MID-SIZE HEALTHCARE AGENCY

  • Concentric Health Experience
  • Neon, an FCB Health network company
  • Fingerpaint
  • H4B Catapult
  • Razorfish Health

30. LARGE HEALTHCARE AGENCY OF THE YEAR


  • CDM New York
  • AREA 23, an FCB Health network company
  • Intouch Solutions
  • Klick Health
  • Wunderman Health


If you have a question or correction to your shortlisted entry, contact Jaimy Lee at jaimy.lee@haymarketmedia.com.

To attend the MM&M Awards, visit the MM&M Awards website or contact Anna Naumoski at anna.naumoski@haymarketmedia.com with any questions.

To sponsor the MM&M Awards, contact Doreen Gates at doreen.gates@haymarketmedia.com.

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