The 2018 MM&M Awards: The Shortlist

The MM&M Platinum Award for Outstanding Contribution to Healthcare

Honoree to be announced shortly.

Healthcare Consumer Media Brand

Condé Nast Condé Nast Self: Where Health & Lifestyle Meet
Healthline Healthline: Real Health, Real Human (and Real Reach)
Mental Health In America and Health Union Mental Health In America:The Emotional Toll of Chronic Illness
Smart + Strong POZ
WebMD WebMD Magazine and Point of Care

Healthcare Professional Media Brand

Medscape Medscape: Leading Professional Healthcare Brand
HMP Communications Consultant360
HMP Communications Managed Health Care Connect
ReachMD ReachMD: Smarter, Faster, Better Healthcare Education and Information
Rheumatology Global Medical Education, Eli Lilly, and Invivo Communications Conversations in Motion On Demand – How to get the most from a time-pressured office visit

Use of Relationship Marketing

Biogen and CDM New York Together in SMA Consumer CRM
Latuda, Sunovion Pharmaceuticals, and MRM McCann Nurse Practitioner Central: A multichannel acquisition and support program for NPs and PAs
Pfizer and Wunderman Health Xeljanz Patient Enrollment Program
Schraft’s 2.0 and Riley Group “Open the Box” Reduces Stress, Nurtures Pharmacy-Patient Relationships
Tesaro and MicroMass Communications Zejula My Way Patient Support RM

Use of Public Relations

Boehringer Ingelheim and Ogilvy Bernie Williams Hits a Breathless Homerun
Bristol-Myers Squibb and Ogilvy Ready. Raise. Rise. – Rallying Americans around Cancer Research
Novartis and Biosector 2 Telling Metastatic Breast Cancer to “Kiss This!” with #KissThis4MBC
Synergy Pharmaceuticals and Salutem Confront Constipation Gives Your Poop a Voice: The New Language of Constipation
UCB and Idea Couture Rising Above Expectations at the 2017 American Epilepsy Society Congress

Use of Data/Analytics

Aclaris Therapeutics and The FCB Health Network for Eskata Q-ID: Prioritizing a Launch Plan by Synthesizing Multiple Data Sets into Actionable Insights
Boehringer Ingelheim, and Aptus Health for Spiriva Respimat Synchronized HCP and Consumer Campaign: At the Point of Care and Beyond
GSK and Wunderman Health for Flonase Flonase: Real-Time Pollen Counts. Real-Time Allergy Relief.
South Nassau Communities Hospital and Wax Custom Communications Truth in Medicine Campaign
Sunovion Pharmaceuticals, CMI/Compas, and AbelsonTaylor for Aptiom Using 3rd Party Behavioral Data to Influence YouTube Targeting

Judges watch the video portion of an entry at judging day for the 2018 MM&M Awards, June 25, 2018, in New York City.

Branded Website for Consumers

Biogen and CDM New York for Spinraza SPINRAZA.com
Biogen and Patients & Purpose for Tecfidera tecfidera.com
Kaleo and Precisioneffect for Auvi-Q auvi-q.com
Shire and Digitas Health for Xiidra Xiidra.com
Shire and Intouch Solutions for Mydayis mydayis.com

Branded Website for Healthcare Professionals

Flexion Therapeutics and Dudnyk for Zilretta hcp.zilretta.com
Kaleo and Elevate Healthcare for Evzio auto-injector Evzio.com
Radius Health and CDM New York for Tymlos tymloshcp.com
Regeneron and Intouch Solutions for Eylea hcp.eylea.us
Shire and Intouch Solutions for Mydayis mydayis-pro.com

Disease Education Campaign

Acadia Pharmaceuticals, Strikeforce Communications, and Pathway Secret Visitors
American Sexual Health Association (ASHA) and Edelman YES Means TEST: Empowering Sexually Active Young Women to Get Tested for STDs
Boehringer Ingelheim, Eli Lilly, Weber Shandwick, and dna Communications For Your SweetHeart: Where Diabetes and Heart Disease Meet
Daiichi Sankyo and McCann Health NJ O I NeVer knew
MiracleFeet and GSW New York Twisted Future
Novo Nordisk, Cohn & Wolfe, Closerlook, BWR PR, and Spark Foundry Get Real About Diabetes
Sage Therapeutics and Concentric Health Experience Silence Sucks
TherapeuticsMD and H4B Catapult Vulvar and Vaginal Atrophy is Very Very Awful

Film or Video

Biogen and CDM New York for Spinraza Spinraza MOA/ROA
Invokana, Janssen, and Hill Holliday Janssen Invokana Love Your Numbers: Choices
Merck and Marina Maher Communications, TBWA, and InterbrandHealth Merck Reframes the Definition of Invention to Include Innovations in Medicine
National Organization for Rare Disorders (NORD) and CDM New York Good Morning Peyton
Pfizer and HealthWork Pfizer-Dreams

Use of Social Media

Amgen/Novartis and Arnold Worldwide Speak Your Migraine
BioMarin Pharmaceutical and Havas San Francisco PKU Live (A BioMarin PKU Social Media Event)
Boehringer Ingelheim, Eli Lilly, Weber Shandwick, and dna Communications For Your SweetHeart: Where Diabetes and Heart Disease Meet
GSK Consumer Healthcare and Weber Shandwick for Gas-X Finding the Female Gaze in Fart Jokes
Shire and Digitas Health for Eyelove In My Bag

Digital Initiative for Consumers (Includes Medical, as well as Health & Wellness)

Allergan and Area 23 for CoolSculpting Moose Spa
Amgen/Novartis and Arnold Worldwide Speak Your Migraine
HAP Innovations and The Bloc HAP Innovations – Spencer Health Solutions
Healthline HIV Task Force: Revamping 400+ Published Content Pieces
Synergy Pharmaceuticals and Salutem Confront Constipation Gives Your Poop a Voice: The New Language of Constipation

Digital Initiative for Non-Consumers

Amgen and GSW NY for Repatha Escape Room
Baxter and Level Ex for Suprane Level Ex video game corrects how physicians administer Suprane
Flexion Therapeutics and Intouch Solutions Zilretta
Horizon Pharma and Closerlook for Krystexxa The aggNETic Attraction campaign
Reline Trauma, NuVasive, and RainDrop NuVasive Reline Trauma App

Consumer Print Campaign

AstraZeneca and BuzzBack Building Awareness for Bevespi
AstraZeneca and Patients & Purpose for Tagrisso Clear Path
Eli Lilly and Area 23 for Cyramza Momentous Moments
Merck and TBWA\WorldHealth for Keytruda Keytruda – It’s TRU
NYC Botanics and GSW New York Get Well Not High

Gail Boyden, consumer promotion lead at AstraZeneca, sits for an interview at judging day for the MM&M Awards, June 25, 2018, in New York City.

Professional Print Campaign

Circassia and W2O for Tudorza Absolut: COPD! How a Forgotten Brand Became Instantly memorable – Tunight + Tumorrow with Tudorza
Endo Pharmaceuticals and GSW/Xiaflex Xiaflex has the Key to unlocking Peyronie’s disease (PD) diagnosis
Galderma and McCann Echo for Epiduo Forte Gel Marked for Life
Janssen and Team Chemistry for Apalutamide Emerging Threat
Otsuka and Ogilvy CommonHealth Worldwide for BreathTek Faces/Feces Campaign

Professional Sales Tool

AbbVie and Intouch Solutions for Elagolix Her Interactive Sales Aid
Eli Lilly and Area 23 for Lartruvo The World’s Smallest Booth
EMD Serono and Havas Life Metro Virtual Reality: 360 Degrees of Discovery
Horizon Pharma and Closerlook for Krystexxa The aggNET Interactive Visual Aid
Mitsubishi Tanabe Pharma America and Syneos Health Commercial Integration Communications for Radicava Interactive ALSFRS-R

Corporate Branding Campaign

Havas Life Metro for American Medical Association Born To Do This
Johnson & Johnson Surgical Vision and 2e Creative for Tecnis Intraocular Lenses Tecnis IOLs Branding + Packaging Revolution
Merck and Marina Maher Communications, TBWA, and InterbrandHealth Merck Reframes the Definition of Invention to Include Innovations in Medicine
Pfizer and HealthWork Driven To Discover The Cure Campaign
ViiV Healthcare and McCann Echo Our Core Values

Philanthropic Campaign

Food Allergy Research & Education (FARE) and Patients & Purpose for Deadly Food Allergies Even a Trace Can Be Deadly
MiracleFeet and GSW New York This Little Piggy
New Jersey Sharing Network and McCann Echo #SaveNJlives
Pure Earth and TogoRun Pure Earth Highlights Global Impact of Pollution to Public Health and Economics
TrinityKids Care and TBWA\WorldHealth “If you don’t know what to say … give.”

Multicultural Campaign

L.A. Care and Maricich Health Elevating Healthcare
myCME/Haymarket Medical Education for IMPACT on Health Disparities in HIV PreventionSequenced Learning Initiative
Pfizer and FCB Health for Eucrisa Almost Everybody, Almost Everywhere
Pfizer and J. Walter Thompson for Lyrica capsules CV Step On Up
Santa Clara Valley Medical Center and Maricich Health Go Public!

Agency Self-Promotion

Area 23 Agency Love Quiz
Concentric Health Experience Make It Matter
H4B Chelsea Always Fearless (H4BChelsea.com Redesign)
Intouch Solutions Grab and Steal
Spectrum Wired by Nature, Swayed by Science

TV Advertising Campaign

Allergan, Ironwood, and FCB Health for Linzess Wearing on you (Campaign) with Burdened and Overwhelmed (executions)
Bayer Animal Health and ghg | greyhealth group for Advantage II Big Flea
MannKind and Precisioneffect for Afrezza MannKind, Afrezza
Pfizer and FCB Health for Eucrisa Almost Everybody, Almost Everywhere
Pfizer and HealthWork Pfizer-Dreams

Multichannel Campaign (Small to Medium Product Size)

Boehringer Ingelheim & Eli Lilly and Evoke Health for Jardiance Jardiance Asks: Consumer Campaign
Merck and Publicis North America for Pneumovax 23 Second Shot
Pfizer and FCB Health for Eucrisa Almost Everybody, Almost Everywhere
Radius Health and Patients & Purpose Fractured Truth
Sage Therapeutics and Concentric Health Experience Silence Sucks

Multichannel Campaign (Large Product Size)

Align Tech and Colle McVoy for Invisalign Invisalign Teen Campaign 2017
Allergan and Area 23 for CoolSculpting Not Cool Campaign
Biogen and CDM NY for Spinraza Spinraza Multichannel Unlock Campaign
L.A. Care and Maricich Health Elevating Healthcare
North Memorial Health and BrandFire North Memorial Health

Jurors discuss a submission at judging day for the 2018 MM&M Awards, June 25, 2018, in New York City.

Product Launch

Abbott and GCI Health for FreeStyle Libre Bringing the FreeStyle Libre Revolution to the U.S.: Transforming the Lives of People Living with Diabetes by Liberating Them from the Pain and Hassles of Routine Fingersticks
Aries Pharmaceuticals and HCB Health Eleview Lift That Lasts
GSK and Wunderman Health Sensodyne: Rapid Relief
Neurocrine Biosciences and Juice Pharma Advertising Ingrezza
Shire and Intouch Solutions Mydayis

Orphan Product Marketing Initiative

Eli Lilly and Area 23 for Lartruvo The World’s Smallest Booth
Jazz Pharmaceuticals and Greater Than One for More Than Tired Search Content Direction and Paid Search Optimization
Mitsubishi Tanabe Pharma America and HCB Health ALS Pathways Disease State Education Campaign
Shire and Dudnyk for Firazyr Firazyr “Mantra”

Use of Immersive Technology

Bayer and Pixacore Bayer Oncology 360 Virtual Reality Experience
Boehringer Ingelheim and Confideo Labs for Cardiovascular Franchise (Pradaxa and Praxbind) Close Call – VR Video Vignette
Polaris and Area 23 Anti-Trafficking Exam
SARDAA and The Bloc Hearing Voices of Support
Sunovion and Hudson Global for APL-130277 (pre-launch Parkinson’s treatment) and Little Big Things (Sunovion Neurology Innovation Platform) Parkinson’s House Call

Use of Clinical Development Marketing This category is new for the MM&M Awards. Finalists and winners will be revealed on awards night.

Use of Payer Marketing

Amgen and Icon for Repatha Helping Patients Start and Stay on Repatha
AstraZeneca and The Bloc for Agnostic Care Management Toolkit Population Health Program
Eli Lilly and McCann Managed Markets for National Diabetes Volunteer Leadership Council (NDVLC)The Impact of Unaffordable Insulin on Your Employees
Galderma Laboratories and Schaefer Advertising Galderma CareConnect Patient Savings Program
Sanofi Genzyme/Regeneron and Cyan Health for Kevzara Revealing Possibilities: Kevzara Advertising Campaign

Use of Emerging Media This category is new for the MM&M Awards. Finalists and winners will be revealed on awards night.

Marketing Team