managing partner | Ogilvy CommonHealth Worldwide
What would you do if you didn't work in healthcare?
I am a huge animal advocate, so if I didn't work in healthcare, I'd likely dedicate myself to animal welfare in some capacity. I would also be very interested in holding an executive director position within the non-profit sector. Either of these directions would allow me to continue to have a meaningful impact on something that is important to me and feel that I am making a difference.
Talk about the last time you experienced a truly fist-pumping victory moment.
Any time I see one of my children accomplish their goals, show compassion and kindness for others, or make their mark in this world in a meaningful way-that's a fist-pumping victory and proud moment for me and my husband. It lets us know that we've done a good job and that they are going to be fine.
When was the last time you endured an "agony of defeat" moment? What did you learn from it?
Just recently, we lost a client only eight weeks after we won the account. It was extremely disheartening and tough to swallow, particularly because we had worked with the client in the past with such a positive experience. While my initial reaction was that I didn't feel the client team truly gave the partnership a chance, it reinforced how important it is to over-index, over-deliver, and create a positive customer experience from the onset. It was a first in my career, and hopefully the last.
How long ago was the last time you truly took the time to recharge your batteries? What did you do?
I believe in getting away on vacation with my family at least one week every year when I completely unplug from work and focus on myself and them. It's always someplace warm, where I can sit in the sun, look out at the massive ocean and just completely immerse myself in a relaxing setting to decompress. It's also one of the few times I get to read the books I haven't had a chance to get to, have concentrated time with my family, and enjoy seeing a different view of the world.
What do you find frustrating about working in healthcare marketing?
Although I enjoy the challenges and creativity of healthcare marketing, I do find it frustrating when our time and specialized talent and skills in building brands and our clients' business is undervalued, commoditized, and reduced to discussions around rates and costs.
What are your words to live by?
I have always been inspired by “You get what you give.” I have applied this to all aspects of my life: career, philanthropy, personal relationships, and parenting. Anything that's important or of value in your life requires you to commit 110%.
In my career, I have worked hard, held myself and others to high standards, mentored others, and have given my best every day. We also have a moral obligation to give back and make a difference, so I volunteer my time and talent to causes and initiatives that are important to me. Being willing to give more also helps nurture richer personal relationships.
What would you tell your 20-year-old self?
Believe in yourself. You are capable of doing anything you desire. Don't let anyone discourage you or shake your confidence. Even when you think you may be pushing yourself in areas, whether personal and professional, that you are not ready for, go for it. You'll find your way. Most important, don't let anyone dismiss your ideas or marginalize your contributions. Your point of view is valuable and your voice needs to be heard. Work hard at building a powerful professional network and personal support system. Once you've achieved success, make sure you lift other women standing where you once stood.
Favorite drink? Always…a nice glass of Malbec.
I would hope he would say “Good job. Your life made a difference and you left the world a better place than how you found it.”