Healthcare marketers still pushing to address the gender gap
MM&M earlier this year launched the Hall of Femme, which honors 16 female leaders, who have bridged the gender gap in agencies, biopharma, and medtech. They've been recognized as pioneers in the areas of OTC, DTC, and HCP promotion; created some of the industry's most iconic medical advertising; and helped put multicultural marketing on the healthcare map. MM&M featured the 12 honorees who attended the inaugural Hall of Femme summit in New York in June on the cover of the August print issue.
From top left to right: Patricia Trautwein, Cochlear Americas; Lisa Garrone, DePirro/Garrone Advertising; Lili Gil Valletta, XL Alliance; Christine Coyne, BTG; Lori Grant, Klick Health; Gwen Washington, Tris Pharma; Shabnam Kazmi, Otsuka America Pharmaceutical; Christine Armstrong, Giant Creative Strategy; Teresa Bitetti, Bristol-Myers Squibb. From bottom left to right: Didi Discar, Carling Communications; Maureen Regan, MRB Partners; Michelle Keefe, Publicis Touchpoint Solutions; not photographed: Millicent Badillo, Grey; Kristen Gengaro, TBWA\WorldHealth; Jo Ann Saitta, Omnicom Health Group; Judy Sewards, Pfizer. Photo credit: Hollenderx2