MMM Hall of Femme

Lorna Weir



founding partner | Elevate Healthcare Marketing


What would you do if you didn't work in healthcare?

Looking back, the main thread throughout my career in law and in healthcare marketing has been advocating for causes and being a champion for brands, people, or key issues. This is what I am most passionate about. If I didn't work in healthcare, I'd apply my legal background and love of advocacy more specifically to issues at the international level, such as those impacting women and children.

Talk about the last time you experienced a truly fist-pumping victory moment. 

I've been fortunate to have so many great work moments to celebrate, but the last actual fist-pumping moment? At a recent Elevate company outing, we participated in an axe-throwing tournament, which I won quite easily. Seeing the shocked looks on various burly bearded men's faces was a joy. I might be a little competitive. 

How long ago was the last time you took to truly recharge your batteries? What did you do?

To truly recharge requires removing oneself completely from day-to-day routine and getting a new perspective. The last time for me was two summers ago, traveling in Italy with family and friends. It was a chance to indulge in wonderful food and drink, immerse myself in art and architecture, revel in gorgeous landscapes, rediscover my love of history, and remind myself of the depth of the human spirit and its accomplishments. Just thinking about it reminds me that I am overdue.

What are your words to live by?

At my last birthday celebration, my Scottish father shared a special sentiment, Lang may yer lum reek, which literally means “long may your chimney smoke.” It's a Scottish saying to wish someone a long and healthy life. I love it because it is outward reaching and a reminder that good health and concern for others are among the most important things in life, and the focus of my career.

What would you tell your 20-year-old self?

Never lose your sense of curiosity and exploration. Try new things and go to new places as often as you can. Not only will this make you a happier, more thoughtful person, it will enrich your professional life. Never stop doing the things that feed your spirit and intellect. Work will always be there, so get varied life experiences outside of your daily routine.

What is one thing you would tell young women starting their careers in healthcare marketing?

Start with the assumption that anything is possible. Never question that you can do anything you set your mind to, but realize that even though we live in an on-demand, instantaneous world, your journey is going to take time and hard work. Don't fear this, it will give you a richness of experience that is well worth the patience and perseverance it will take.

Favorite drink? Stella Artois. Beer. What's not to like?

If Heaven exists, what would you like to hear God say when you enter? Well done, Lorna.


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