Since the explosion of mobile devices in pharmaceutical sales, there was great promise that closed loop marketing tethered with customer relationship management platforms would finally allow companies to achieve their goal—targeted messages optimized for specific audiences. More than a decade later, it's clear that the promise hasn't been fulfilled. "Digital Sales Enablement 3.0" brings together a program of experts to discuss the key challenges and roadblocks, and to explore what the industry needs to do to best use technology in pharmaceutical sales. This event will also release data that reveals how sales representatives actually use their devices.
Skill Sets Live is a series of live, half-day events, comprising presentations and discussions focused on specific disciplines within pharmaceutical/healthcare marketing and communications. Prominent speakers from across the industry will share their insights, observations, best practices and advice with a live audience of pharma brand managers/marketers, agency professionals and healthcare media executives. The goal is to provide attendees with a platform to increase their knowledge in key areas of healthcare marketing and communications and to provide a forum for networking and sharing information.
If you missed any of MM&M's Skill Sets Live events, we're now giving you a second chance to get up to speed, with insightful e-books on each event, with all the key take-aways.
Click on any cover below to get the information from each event.