Overview


Digital Sales Enablement 3.0

Since the explosion of mobile devices in pharmaceutical sales, there was great promise that closed loop marketing tethered with customer relationship management platforms would finally allow companies to achieve their goal—targeted messages optimized for specific audiences. More than a decade later, it's clear that the promise hasn't been fulfilled. "Digital Sales Enablement 3.0" brings together a program of experts to discuss the key challenges and roadblocks, and to explore what the industry needs to do to best use technology in pharmaceutical sales. This event will also release data that reveals how sales representatives actually use their devices.


Key Links

Event Details

Topic: Digital Sales Enablement 3.0
Date: Friday, September 19, 2014
Time: 8:30 a.m. to 1:00 p.m. (including networking breakfast)
Location: Convene at 810 Seventh Avenue (b/w 52nd & 53rd St.), New York, NY 10019
Ticket Rates (EARLY BIRD SPECIAL)
  • Individual Ticket $325
  • Group Rate: 2-5 Guests $295
  • Group Rate: 6+ Guests $275



About Skill Sets Live


Skill Sets Live is a series of live, half-day events, comprising presentations and discussions focused on specific disciplines within pharmaceutical/healthcare marketing and communications. Prominent speakers from across the industry will share their insights, observations, best practices and advice with a live audience of pharma brand managers/marketers, agency professionals and healthcare media executives. The goal is to provide attendees with a platform to increase their knowledge in key areas of healthcare marketing and communications and to provide a forum for networking and sharing information.

Contact Information


For event information, contact Amanda Hassler at 646-638-6023 or amanda.hassler@haymarketmedia.com

TAKE-AWAYS FROM SKILL SETS LIVE

If you missed any of MM&M's Skill Sets Live events, we're now giving you a second chance to get up to speed, with insightful e-books on each event, with all the key take-aways.


Click on any cover below to get the information from each event.


SKILL SETS LIVE: CONTENT MARKETING FOR HEALTHCARE





SKILL SETS LIVE: TURNING BIG DATA INTO DEEP INSIGHTS






SKILL SETS LIVE: MULTI-SCREEN MARKETING

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