Event Information


Date: Tuesday, June, 3, 2014
Time: 8:30 am - 1:05 pm
Location: Convene at 101 Park Ave. (at 41st St.), New York, NY 10178

Registration:
Individual Ticket $325

Groups 2-5 Tickets $295
Groups 6+ Tickets $275



Engaging Patients

As counter-intuitive as it sounds, engaging with patients has not come easy to a pharmaceutical industry that was originally built on driving sales from a customer base wholly comprised of healthcare professionals. Pharma is still grappling with the transition from a transactional industry to a service industry. While a lot progress has been made in this new era of patient centricity, it is still a long way off from delivering the level of engagement and types of brand experiences that consumers are now used to in other sectors.

Through a mix of seminars, case studies and panels, this half-day program will explore the relationship between pharma and patients, discuss the specific challenges and opportunities of the healthcare space, share success stories from the industry, and offer best practices for building a robust patient engagement strategy.

Photo Gallery: Skill Sets Live 'Content Marketing for Healthcare'



About Skill Sets Live


Skill Sets Live is a series of live, half-day events, comprising presentations and discussions focused on specific disciplines within pharmaceutical/healthcare marketing and communications. Prominent speakers from across the industry will share their insights, observations, best practices and advice with a live audience of pharma brand managers/marketers, agency professionals and healthcare media executives. The goal is to provide attendees with a platform to increase their knowledge in key areas of healthcare marketing and communications and to provide a forum for networking and sharing information.

Contact Information


For event information, contact Amanda Hassler at 646-638-6023 or amanda.hassler@haymarketmedia.com

TAKE-AWAYS FROM SKILL SETS LIVE

If you missed any of MM&M's Skill Sets Live events, we're now giving you a second chance to get up to speed, with insightful e-books on each event, with all the key take-aways.


Click on any cover below to get the information from each event.


SKILL SETS LIVE: CONTENT MARKETING FOR HEALTHCARE





SKILL SETS LIVE: TURNING BIG DATA INTO DEEP INSIGHTS






SKILL SETS LIVE: MULTI-SCREEN MARKETING

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