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Event Details

Topic: Continuing the Narrative: Content Marketing for Healthcare, Part II
Date:
Thursday, November 20
Time:
8:30 am - 1:00 pm
Location:
Convene, 101 Park Ave (at 41st St.) New York, NY 10178


Early Bird Special
Individual Ticket $325
Group Rate: 2-5 Attendees $295
Group Rate: 6+ Attendees $275




Event Overview

Continuing the Narrative: Content Marketing for Healthcare, Part II

Healthcare marketing at its best captivates, educates and informs without distracting. In the first installment of "Content Marketing for Healthcare," we learned that simplicity sells by telling a compelling story to the patient, the HCP, the payer, or the clinical trial investigator. Part II assembles a program of experts to expound on the theme of trans-media storytelling, specifically a process for discovering the individual's personal healthcare journey, how to create multi-dimensional content in all channels where patients go for ongoing care, and measuring the impact and scaling up such efforts beyond the pilot stage.

About Skill Sets Live


Skill Sets Live is a series of live, half-day events, comprising presentations and discussions focused on specific disciplines within pharmaceutical/healthcare marketing and communications. Prominent speakers from across the industry will share their insights, observations, best practices and advice with a live audience of pharma brand managers/marketers, agency professionals and healthcare media executives. The goal is to provide attendees with a platform to increase their knowledge in key areas of healthcare marketing and communications and to provide a forum for networking and sharing information.

Contact Information


For event information, contact Amanda Hassler at 646-638-6023 or amanda.hassler@haymarketmedia.com

Event Sponsors

TAKE-AWAYS FROM SKILL SETS LIVE

If you missed any of MM&M's Skill Sets Live events, we're now giving you a second chance to get up to speed, with insightful e-books on each event, with all the key take-aways.


Click on any cover below to get the information from each event.


SKILL SETS LIVE: CONTENT MARKETING FOR HEALTHCARE





SKILL SETS LIVE: TURNING BIG DATA INTO DEEP INSIGHTS






SKILL SETS LIVE: MULTI-SCREEN MARKETING

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