MMM Staff

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Infographic | Highlighting top healthcare trends

Infographic | Highlighting top healthcare trends

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There was so much bigger-picture coverage of pharma and healthcare in 2017 - pricing, Affordable Care Act reform and repeal - that it was easy to lose sight of everything else. PwC's Health Research Institute has used its annual look-ahead report to spotlight a handful of undercover trends.

How should pharma mine electronic health records as a data source?

How should pharma mine electronic health records as a data source?

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At a time when value-based healthcare is a more common objective among stakeholders, EHR data can enable collaboration among payers, providers, health systems, and pharma manufacturers.

Big Predictions: Agency gurus on the future of data in the industry

Big Predictions: Agency gurus on the future of data in the industry

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We asked some of the agency world's sharpest data people to answer a pair of questions about the future of data in and around pharma marketing. Here's what they had to say.

Infographic | Docs, payers need pharma to step up

Infographic | Docs, payers need pharma to step up

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For all the talk about new and better ways to engage, pharma still hasn't created an appreciably higher volume of satisfied — or informed — customers.

MM&M's 5 most-read technology stories of 2017

MM&M's 5 most-read technology stories of 2017

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Digital innovation in Japan, health-tech trends, and social media top the list.

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