MM&M Virtual Summit - Medical Marketing and Media

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On demand now

The MM&M Virtual Summit

Some of the finest leaders and thinkers in pharmaceutical marketing shared their strategies, observations and insights on the key issues facing this transitioning industry, including brand management, innovation, the patient journey, digital evolution and reaching physicians.

WHAT IT IS
The MM&M Virtual Summit is an online conference event where some of the finest leaders and thinkers in healthcare marketing will discuss and share strategies, observations and insights on some of the key issues facing the industry. It's also a forum to foster live, interactive dialogue between delegates, speakers and sponsors.

THE BENEFITS OF VIRTUAL
Our purpose-built digital environment is designed to emulate the most valuable experiences of a physical conference, but allows speakers, delegates and sponsors to participate remotely, at their convenience - and for FREE. Presentations can also be streamed at a later date. The online space features an exhibit hall of virtual booths, where delegates can chat with exhibitors, download information and watch presentations.

ATTENDEES
Delegates will be marketing executives from pharmaceutical, biotech, device and diagnostics companies; advertising and marketing agency executives; suppliers, consultants and other prominent figures in healthcare marketing. The previous two MM&M Virtual Summits each drew around 1,000 registrants, with 500 attending live. This year's attendance is expected to surpass that.

THE AGENDA
The full agenda and faculty will be announced soon, but topics will likely cover a range of issues facing healthcare marketing and executives, such as the changing face of the pharma industry, digital evolution, the regulatory environment and communicating with HCPs.

SPONSORSHIPS
You can choose to develop and present your own session - a "Sponsored Deep Dive" - or you can sponsor an existing editorial session, but without participation or involvement in the content. You can also build your own booth in the exhibit area, from which you can interact with delegates, showcase your capabilities, and offer information, content and tools for visitors to download.

For questions regarding the event: Anthony.Curry@haymarketmedia.com

For sponsorship opportunites: Doreen.gates@haymarketmedia.com

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma.