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New Marketing Approach for Healthcare Professionals

At ghg, our expert team provides a holistic approach to marketing to HCPs in the new world. We believe that EHRs, Population Health, and custom health system programs represent "the new frontier" for marketers and are a must-have in strategic planning for every brand. To learn more and find out how ghg can take your brand to the next level in point-of-care solutions, dowload our white paper: New Approaches for Marketing to Healthcare Professionals.






Micromarketing to Physicians in the Changing Medical Landscape

The constant evolution of the U.S. healthcare landscape requires pharmaceutical marketers to stay one step ahead of industry trends and behaviors which impact their ability to effectively and efficiently reach physicians. Recent developments, including a shift to performance-based medicine and vast improvements in information technology, have afforded marketers the opportunity to micro-target their audiences, including physicians, based on a number of criteria relevant to their behaviors and practice.






The Definitive Guide to Mobile Ad Measurement

If you're confused about mobile ad measurement, who could blame you? There is no shortage of attribution approaches and metrics, or companies claiming some new campaign measurement methodology, analytics or insight. Even with the latest algorithm and dashboard, at the end of the day, how do you know whether your mobile campaigns are really working?






The Gulf Between Them: The New Customer and Her Healthcare Partners

Although women make the majority of healthcare decisions, they don't have the tools, or the trusted partners, to make good ones. Healthcare providers, such as physicians, pharmacists, and pharmaceutical companies, have an overly optimistic impression of the work they do to build trust and confidence with women.