Whitepaper Resource Center

The Changing Landscape of Branding Pharmaceutical Assets

In this whitepaper, we focus on the practice of naming an asset and how this process has evolved over the years. By focusing on just the naming, we're able to break down some of the more complicated aspects of branding an asset and the changing regulatory landscape's implications on naming.

Reach the "four Ps" with fifth: Pervasiveness

Let's talk new tactics for marketing for engaging Providers, Payers, and Patients and Professionals.

Digital is the new frontier; personalized, multi-channel approaches for promoting your brand, with the goal of targeting all of the "three P's" of healthcare: providers, payers, and patients. But how do you accomplish this without creating yet another "P" - Pain?


Capitalizing on Virtual Environments in a Rapidly Changing Pharmaceutical Marketplace

The Digital Pharma Revolution has not only arrived, it's thriving! Today's leading pharmacos are adopting virtual environments as part of their training and marketing strategies. Virtual environments provide a rich, interactive online space conducive to learning, collaborating and networking. Discover how this powerful new channel has helped Pharma brand managers, trainers, physicians and KOLs alike. Download this whitepaper and sharpen your digital Pharma strategy for 2014!