Whitepaper Resource Center

Market Facts Shaping Marketing Strategies

As sales teams feel the impact on market access, brand managers and marketers must create innovative tools to initiate value-based discussions and build value-based partnerships. Download CMR Institute's whitepaper, Market Facts Shaping Marketing Strategies, to enhance strategies that address specific market facts having the most impact on your brand's success.

The New Rules of HCP Engagement

The pharma landscape continues to evolve. The kind of information physicians need has not changed - it's the format, timing, and delivery of that information that have changed. In an era of plentiful digital opportunities, and an unprecedented amount of information to share with your target physicians, a new marketing mindset is needed. Learn the new rules of engagement.

Survey: Do Women Trust Pharma? An Analysis and Roadmap for Change

When 94% of women describe themselves as healthcare decision makers but only 9% feel the biopharma industry is trustworthy, it's time for action. Pam Garfield with Patient Health Perspectives presents the results of its 2015 WEST Survey on Pharma: Women's Engagement, Satisfaction and Trust along with a plan to build trust among women.

Building Brand Value

By combining big data, behavioral science, flexible technology, and award-winning creative, HyperPointe™ created an Amazon-like personalized experience for a pharmaceutical company that changed patient behavior and generated $200 million in profit and a 12:1 ROI. Read our case study to learn how, and discover the 5 steps to create these game-changing experiences.