Whitepaper Resource Center

Breaking Through the Noise

Effective communication hinges on the ability to connect in the most convenient and efficient ways. This is especially important as pharmaceutical companies, insurance payors and businesses in the medical device industry attempt to foster a more open dialogue with medical professionals. Communicating with physicians requires flexibility and adaptability to effectively meet expectations and preferences.






Putting the Patient Voice into Practice

Learn how top pharmaceutical companies incorporate social media and the online patient voice into their business to improve their consumer brands. Download the free white paper "Putting the Patient Voice into Practice" and read the 5 ways the Patient Voice will change your business decisions.






Managing a Global Online Presence In Med Device & Diagnostics

How are Global Medical Device Marketers Managing in an Increasingly Interconnected World?

Download this free report for insights into how marketers are dealing with evolving global market dynamics including the advancement of digital and social, strategy shifts as growth continues outside the U.S., and more.






Changing the Record

In this white paper by ghg, Changing the Record, you will learn how pharmaceutical companies can leverage electronic health records (EHRs) to provide patient support, improve treatment adherence, and integrate clinical- decision support services at point of care. Learn from industry experts how your brand can benefit from innovative EHR strategies.