Whitepaper Resource Center

The New World of Healthcare: What Millennials Want

Today's players in healthcare continue to cling to a time-tested model centered around a Primary Care Physician. Increasingly, Millennials reject that model, while seeking alternatives that simply do not exist. This paper defines a new approach to healthcare that will appeal to Millennials' preferences while still safeguarding their health.

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Micromarketing to Physicians in the Changing Medical Landscape

The constant evolution of the U.S. healthcare landscape requires pharmaceutical marketers to stay one step ahead of industry trends and behaviors which impact their ability to effectively and efficiently reach physicians. Recent developments, including a shift to performance-based medicine and vast improvements in information technology, have afforded marketers the opportunity to micro-target their audiences, including physicians, based on a number of criteria relevant to their behaviors and practice.