Whitepaper Resource Center

Mobile Advertising Benchmarks

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New Marketing Approach for Healthcare Professionals

At ghg, our expert team provides a holistic approach to marketing to HCPs in the new world. We believe that EHRs, Population Health, and custom health system programs represent "the new frontier" for marketers and are a must-have in strategic planning for every brand. To learn more and find out how ghg can take your brand to the next level in point-of-care solutions, dowload our white paper: New Approaches for Marketing to Healthcare Professionals.

Micromarketing to Physicians in the Changing Medical Landscape

The constant evolution of the U.S. healthcare landscape requires pharmaceutical marketers to stay one step ahead of industry trends and behaviors which impact their ability to effectively and efficiently reach physicians. Recent developments, including a shift to performance-based medicine and vast improvements in information technology, have afforded marketers the opportunity to micro-target their audiences, including physicians, based on a number of criteria relevant to their behaviors and practice.