Whitepaper Resource Center

Why Social Media Should Matter to Pharmaceutical Marketers

Due to strict industry regulation, healthcare and pharmaceutical brands are noticeably reluctant to embrace social media as a way with connecting with patients. This e-guide will walk you through key roadblocks we've heard from pharmaceutical teams and offer advice on rethinking the role of social media in your marketing mix.






Uncover Market Intelligence from Medical Claims Data

Historically, many life science organizations have used prescription data and their own sales reports when targeting potential buyers. Both are problematic. Today there is an increasing need to turn to the most comprehensive source of patient data—the medical claim—to dive deeper into what's driving market share.






The New World of Healthcare: What Millennials Want

Today's players in healthcare continue to cling to a time-tested model centered around a Primary Care Physician. Increasingly, Millennials reject that model, while seeking alternatives that simply do not exist. This paper defines a new approach to healthcare that will appeal to Millennials' preferences while still safeguarding their health.






Mobile Advertising Benchmarks

Get the updated edtiton of our industry-leading benchmarks report comparing mobile ad sales lift results.