Whitepaper Resource Center

The New Rules of HCP Engagement

The pharma landscape continues to evolve. The kind of information physicians need has not changed - it's the format, timing, and delivery of that information that have changed. In an era of plentiful digital opportunities, and an unprecedented amount of information to share with your target physicians, a new marketing mindset is needed. Learn the new rules of engagement.

Rethinking the Patient Journey Through Decision Models

Explore opportunities to add an additional layer of insight to the patient journey by using simulation technology to better understand the decision-making experience. Download our free white paper to uncover 5 indicators that your patient journey needs further refinement, learn how to use simulation technology to model patient decision-making, and view a case study on the metastatic breast cancer patient treatment decision model.

Survey: Do Women Trust Pharma? An Analysis and Roadmap for Change

When 94% of women describe themselves as healthcare decision makers but only 9% feel the biopharma industry is trustworthy, it's time for action. Pam Garfield with Patient Health Perspectives presents the results of its 2015 WEST Survey on Pharma: Women's Engagement, Satisfaction and Trust along with a plan to build trust among women.

Building Brand Value

By combining big data, behavioral science, flexible technology, and award-winning creative, HyperPointe™ created an Amazon-like personalized experience for a pharmaceutical company that changed patient behavior and generated $200 million in profit and a 12:1 ROI. Read our case study to learn how, and discover the 5 steps to create these game-changing experiences.

Marketing to Healthcare Organization Decision-Makers: New Survey Insights

To succeed in the dynamic environment of merging hospitals, health systems and other healthcare organizations, suppliers must understand these relationships inside-out, including the top concerns of key decision-makers. This whitepaper reveals results from a survey about how they make purchases, information they prefer from vendors, and more.

Managing a Global Online Presence In Med Device & Diagnostics

How are Global Medical Device Marketers Managing in an Increasingly Interconnected World?

Download this free report for insights into how marketers are dealing with evolving global market dynamics including the advancement of digital and social, strategy shifts as growth continues outside the U.S., and more.