Mobile Guide 2013
Click the above link to access the complete Digital Edition of the 2013 Mobile Guide, with all text, charts and pictures.
Mobile is not a technology or a device or a channel or a strategy. Mobile is the way people behave (and that includes docs). If you want to engage, you need to do it on their terms. By James Chase
Physicians are renowned iPad enthusiasts, so your sales presentations have a lot to live up to. Fortunately, the latest generation of sales management platforms can take your tablet to a new level. Joe Dysart looks at three offerings
What have been the big mobile trends of the past year? What will happen next? And can pharma keep pace? Five experts share their wisdom
Information from IMS Health, JUICE Pharma Worldwide, Klick Health, MPR, and The Oncologist
What does going "beyond the pill" actually mean? At MM&M's recent inaugural spring conference, audience members heard from real-world companies that are managing the organizational, technological, and promotional challenges inherent in this transition, such as partnering with health neophytes, harnessing technologies that allow deeper engagement with patients, and adopting a new commercial mindset to serve, not sell. Download here.
A wave of more effective anti-cancer drugs has set the oncology world on fire with enthusiasm. While many hail this as a new era, an equally vocal faction questions the money spent for the value gained. This medical and commercial trend report for marketers of anti-cancer modalities touches on many of the latest shifts that have expedited product launches and otherwise impacted promotion and reimbursement of these drugs. Click here.