Mobile Guide 2013

Read the complete 2013 Mobile Guide Digital Edition

Click the above link to access the complete Digital Edition of the 2013 Mobile Guide, with all text, charts and pictures.

The Human Phenomenon

The Human Phenomenon

Mobile is not a technology or a device or a channel or a strategy. Mobile is the way people behave (and that includes docs). If you want to engage, you need to do it on their terms. By James Chase

Closing the Loop

Closing the Loop

Physicians are renowned iPad enthusiasts, so your sales presentations have a lot to live up to. ­Fortunately, the ­latest generation of sales ­management platforms can take your tablet to a new level. Joe Dysart looks at three ­offerings

Mobile Barometer

Mobile Barometer

What have been the big mobile trends of the past year? What will happen next? And can pharma keep pace? Five experts share their wisdom

Mobile Partners

Information from IMS Health, JUICE Pharma Worldwide, Klick Health, MPR, and The Oncologist

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As US pharma continued its quest for a Grand Prix at the Lions Health international festival of creativity, MM&M went on location to Cannes, France. Missed our coverage from June? Now, we're giving you an opportunity to catch up on some of what you missed. Download our e-book on the two-day festival, recapping the event, rounding up the best of the speakers, offering perspective and listing all of the winners. Click here to download.


The most recent MM&M Skill Sets Live event surveyed a range of issues relating to one of the hottest promotional spaces in healthcare. Speakers and panelists at the morning-long session, including promotional- and multichannel-minded executives from GSK, Epocrates, Treato and Montefiore Medical Center, weighed in on topics designed to help marketers demystify the challenges associated with non-personal promotion. Click here.