Mobile Guide 2013
Click the above link to access the complete Digital Edition of the 2013 Mobile Guide, with all text, charts and pictures.
Mobile is not a technology or a device or a channel or a strategy. Mobile is the way people behave (and that includes docs). If you want to engage, you need to do it on their terms. By James Chase
Physicians are renowned iPad enthusiasts, so your sales presentations have a lot to live up to. Fortunately, the latest generation of sales management platforms can take your tablet to a new level. Joe Dysart looks at three offerings
What have been the big mobile trends of the past year? What will happen next? And can pharma keep pace? Five experts share their wisdom
Information from IMS Health, JUICE Pharma Worldwide, Klick Health, MPR, and The Oncologist
Pharma continues to struggle with its image. Exhibit A is the public debate around the price of, and access to, new and innovative meds. As countless transformative technologies hit market, has industry done enough to anchor its permission to innovate? To provide a closer look at trends affecting trust over the past year, MM&M presents this e-book, "The 2015 Edelman Trust Barometer." Click here.