Mobile Guide 2013

Read the complete 2013 Mobile Guide Digital Edition

Click the above link to access the complete Digital Edition of the 2013 Mobile Guide, with all text, charts and pictures.

The Human Phenomenon

The Human Phenomenon

Mobile is not a technology or a device or a channel or a strategy. Mobile is the way people behave (and that includes docs). If you want to engage, you need to do it on their terms. By James Chase

Closing the Loop

Closing the Loop

Physicians are renowned iPad enthusiasts, so your sales presentations have a lot to live up to. ­Fortunately, the ­latest generation of sales ­management platforms can take your tablet to a new level. Joe Dysart looks at three ­offerings

Mobile Barometer

Mobile Barometer

What have been the big mobile trends of the past year? What will happen next? And can pharma keep pace? Five experts share their wisdom

Mobile Partners

Information from IMS Health, JUICE Pharma Worldwide, Klick Health, MPR, and The Oncologist

The Women's Health landscape is ripe with opportunity for pharma marketers. This seven-page eBook offers product managers a guide to capitalizing on the trends, growth areas and unmet needs. Includes alternative channels to engage OB/GYNs and oncologists, and plenty of tips. Click here to access it.

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