A showcase of select healthcare marketing and media companies that offer mobile capabilities, comprising a concise profile of each, with details of their services and offerings, areas of expertise and examples of their work. Each company profile features a section of convenient “Fast Facts,” such as contact information, company size and client roster. For an alphabetized index of these companies, and the page numbers on which they appear, please refer to “Companies at a Glance”
Klick Health (see ad pgs 20-21 in issue)
IMS Health
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FAST FACTS
Address: One IMS Drive, Plymouth Meeting, PA 19462
Phone: 800-523-5333
Website: www.imshealth.com
New Business Contact: Peter Harbin, General Manager, Business Intelligence, [email protected], 905-816-5008
Office Locations: Redwood City, CA; Los Angeles, CA; Parsippany, NJ; New York, NY; Washington, DC and Plymouth Meeting, PA
Company Profile
IMS Health leads the way in mobile business intelligence applications for life sciences companies—delivering content ranging from high-level trends to granular performance details on multiple platforms.
Mobile technology is changing the face of healthcare and the way pharmaceutical manufacturers of all sizes manage their business.
Thanks to mobile computing, IMS clients are gaining access to the insights they need with market-leading speed, convenience and impact.
IMS delivers business intelligence via the latest mobile devices—iPad, iPhone, BlackBerry and others—with grasp-at-a-glance content ranging from trends and overviews to granular performance details for touch-screen control of what’s important today.
These solutions enhance productivity through real-time access to critical data and dynamic analytics, presented in easy-to-use, graphically rich formats.
Here are a few examples:
- IMS Mobile Insights, Rep Edition—helps sales reps and their managers spot opportunities and monitor performance from their mobile devices. Sub-national market information for countries across Europe and Asia is delivered within 24 hours.
- IMS Performance Analytics, Sales Edition—delivers timely information to support territory management decisions and sales performance in the Canadian market.
- IMS SMART Solutions—designed for small and emerging life sciences companies in the U.S. These solutions deliver an integrated view of the market via the web, e-mail or any mobile device.
- IMS Mobile Insights put our deep capabilities in life sciences commercial analytics in the palm of your hand.
Services and Offerings
- Access to an integrated and intuitive system
- Timely, relevant and actionable data
- Lower infrastructure costs through modular deployment
IMS Health… the best designed tools and the most accurate data with recommended courses of action to streamline your organization and eliminate guesswork.
JUICE Pharma Worldwide
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FAST FACTS
Address: 322 8th Avenue, 10th Floor, New York, NY 10001
Phone: 212-647-1595
Fax: 212-367-1594
Email: [email protected]
Website: juicepharma.com
New Business Contact: Roxana Bannach-Lin, EVP, Strategic Planning/Business Development
Year Founded: 2002
Employees: 200
Holding Company: Independently owned, WBENC-certified
Sample Clients: LEO Pharma, Inc., Merck & Co., Inc., National Cancer Institute, National Hemophilia Foundation, Novartis Oncology, Vertex Pharmaceuticals Inc.
Company Profile
JUICE Pharma Worldwide is a full-service, creative-strategic communications company in New York City, specializing in healthcare professional, patient, and consumer promotion. Six floors, 60,000 square feet, and in-house production capabilities that are second to none. An owner-operated, independent agency offering its clients “the entrepreneurial advantage”—customized, business-building solutions unencumbered by the demands of a holding company.
Services and Offerings
The JUICE Center of Excellence in Emerging Technology and Media accelerates the integration and adoption of new media into pharma communications, providing progressive clients with the opportunity to capitalize on these advances in support of their brands. The goal is not only to help the industry integrate new media platforms, but to leverage advances in technology to help clients achieve greater efficiencies.
Passionate about achieving the ultimate user experience, JUICE starts by unearthing customer insights that drive key decisions in the development of mobile-based platforms. This insight mastery is integrated into the development of all digital initiatives, driving a direct and powerful connection with the targeted customer.
Even the slightest modifications can have a huge impact on the user experience; navigation, clean design, and user flow can make or break the success of a program. The agency’s mobile-first approach creates the most efficient human-centric design by distilling the primary needs of the user, making programs more compelling and easy to use—thereby increasing engagement.
Offering a dedicated team of digital strategists, developers, motion graphics artists, 3-D animators, video and sound producers, business analysts, information/user experience architects, and SEO experts, as well as a state-of-the-art, in-house production studio, JUICE sets the standard for creating innovative, mobile-based marketing solutions.
Case Study
To create a hemophilia mobile app, JUICE conducted research to identify actionable insights for our primary target, the hard-to-reach young male. Like others their age, they have difficulty managing their time, making disease management challenging.
JUICE developed a mobile app with easy-to-use management features, enabling these patients to record their symptoms with date, time, location, and reason for infusion. The app is password protected with the ability to share reports with their HCP or care team. It also helps patients organize treatments and back up information via iCloud®.
Results exceeded expectations: The JUICE mobile app is the #1 downloaded app for hemophilia.
MPR
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FAST FACTS
Address: 114 West 26th Street, 4th Floor, New York, NY 10001
Phone: 646-630-6000
Fax: 646-638-6119
Website: www.eMPR.com
New Business Contact: Tammy Chernin, RPh, VP MPR Drug Information and Product Development
Year Founded: 1985
Offices: Several, with domestic and international capabilities
Holding Company: Haymarket Media, UK
Sample Clients: All pharma
Company Profile
MPR has been providing healthcare professionals with concise drug information since its 1985 launch. We are experienced and accomplished in reaching all healthcare disciplines and in delivering content to them in the format they prefer—mobile, web-based, and print. We build longterm, trusting partnerships with our clients in the pharmaceutical industry to deliver programs that are appropriately targeted and focused. MPR, as a well-recognized and respected brand, offers effective distribution channels to over 500,000 clinicians.
Services and Offerings
MPR‘s responsive-design website and app include up-to-date drug monographs for over 4,200
Rx and OTC products, plus additional resources including daily drug news and alerts, a drug interaction checker, calculators, and more.
The eMPR.com website offers the complete suite of MPR‘s clinical tools and resources available on all devices with Internet access. MPR‘s website has over 260,000 monthly visits with 760,000 monthly page views.
The MPR App is compatible with iOS, Android, Windows7, Kindle Fire, and BlackBerry platforms and can be accessed anytime, anywhere, without Internet connectivity.
The MPR App has over 290,000 downloads and averages over 1.2 million monthly page views with 353,600 active app launches each month. Free download of the App is available through www.eMPR.com/download.
Key services include:
- Run of Site or App advertising targeted by profession or specialty
- Omniture metrics package provides real time stats
- Double-click integrated
- Contextual opportunities delivered at the point-of-care
—Section/Subsection/Monograph page sponsorship
—Enhanced monograph listing
—Therapeutic Subsection Takeover
—Keyword search - MPRxPress Alerts: Concise messages announcing product updates delivered to the user’s Inbox and promoted through prestitial ads and push messaging notifications (App only)
Additional key features include:
- Drug interactions checker for nearly 7,000 agents
- Distributable product resources
- e-Prescribing
- Medical calculators
- Daily news and safety alerts
- Patient education and assistance
- Smart Search index by therapeutic use, brand or generic name
- Manufacturer drug search
The eMPR.com website, MPR app and MPR family of products in print and online reach clinicians during their daily workflow in their desired medium with delivery of up-to-date, accurate drug information, news, clinical tools, and content to assist with making informed prescribing decisions.
The Oncologist
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FAST FACTS
Address: 318 Blackwell Street, Suite 260, Durham, NC 27701
Phone: 919-680-0011
Website: www.TheOncologist.com
New Business Contact: Marty Murphy 3rd, 919-200-3727 or [email protected]
Company Profile
Published by AlphaMed Press, The Oncologist® is the premier independent oncology journal at the intersection of research and clinical practice that provides a vast library of practice-changing content. AlphaMed Press offers dynamic medical advertising opportunities via its exclusive mobile app and online platforms. The Oncologist App is the first peer-reviewed journal app to present full-text and multimedia functionality, which includes a podcast platform featuring key thought leaders. The Oncologist online platforms receive over 250,000 visitors per month, providing complete access to current and archived journal content and incorporating interactive ads to targeted audiences.
Services and Offerings
Engaging. Interactive. Effective.
AlphaMed Press partners with clients to build a comprehensive, interactive marketing program, optimizing brand exposure and engagement.
- Brand & business unit interactive ads
- Opt-in product information directly emailed from The Oncologist App to users
- Centralized distribution
- Insightful analytics
The Oncologist App
The Oncologist App provides an enhanced reader experience with integrated rich media features. Users can download podcasts of journal articles and browse a media library of videos from congresses, symposia, and roundtables of oncology experts. By offering the best of The Oncologist on mobile devices, physicians can enjoy on-demand access to the most current, practice-changing clinical information.
The Oncologist App utilizes the latest mobile technology to offer an industry-exclusive, interactive advertising channel with the ability to connect with audiences like never before. Advertisers can utilize this channel to educate physicians on the complex ecosystem of oncology pharmaceutical companies, disease states, and brands. The Oncologist App enables users to navigate and interact with product-specific, multimedia content that includes efficacy, study design, safety, dosing, and MOD/MOA. It also allows marketers to deploy surveys, quizzes, games, and event registration.
From the June 02, 2013 Issue of MM+M - Medical Marketing and Media
