Mobile research app offers insight

Share this article:
Mobile research app offers insight
Mobile research app offers insight

Marketing research consultancy CarbonSix said it launched a tool that can deliver “in the moment” insight about patients living with chronic medical conditions. The digital ethnography tool uses a smartphone app to connect researchers to subjects, pose questions and send tasks.

“She might shoot some photos of her medicine cabinet as she takes her daily medications,” C6 said in a promotional video about how subjects might use it.

The app can be used for short surveys or longitudinal research, and is more cost-effective than bringing subjects into a research facility, C6 said.
Share this article:
close

Next Article in Agency Gallery

Email Newsletters

More in Agency Gallery

Agency Business briefs: June 2014

Agency Business briefs: June 2014

News on Publicis, Palio+Ignite, PulseCX, McCann HumanCare and GolinHarris

It's time to replace the FDA, says Newt Gingrich

It's time to replace the FDA, says Newt ...

Former Speaker of the House and presidential candidate Newt Gingrich has declared that it's time to replace FDA

Agency Business briefs: May 2014

Agency Business briefs: May 2014

Newson ID Media, Frontline Medical Communications and ContextMedia