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 Mobile

Mayo device helps monitor heart patients from afar

May 22, 2013

Device maker Preventice says the peel-and-stick monitor has the potential to go beyond the critical care market and into the sports world.
 

Business briefs: Pfizer, BMS, CMS, Sanofi

May 16, 2013

Pfizer cuts 136 workers loose in Ireland, BMS is investing in heart failure treatments, CMS has an official new leader, and Sanofi's iBGStar may have a competitor.
 

Business briefs: Bayer, FDA, Ranbaxy

May 15, 2013

Bayer's prostate cancer drug clears FDA three months early; a House committee is pressing the regulator for employment transparancy; and Ranbaxy takes a multi-million dollar hit over violations
 

Business Briefs Merck, GSK, Novo, Walgreen, Epocrates, Doximity

May 09, 2013

HPV vaccine price cut; Merck files new allergy med with FDA; GSK pursues online transparency; Walgreens ready for greater nurse autonomy; Epocrates ranks high among docs with tablets.
 

WebMD on the hunt for new business

May 08, 2013

The CEO's unexpected departure is part of the health information brand's latest changes. On the table: possible acquisitions. In progress: a new federal contract and new website content. Ignored: if the company wants to be bought.
 

WebMD CEO out after a year

May 07, 2013

The portal announced Tuesday that Cavan Redmond, who took the top job there just weeks shy of one year back, is no longer with the company.
 

Analysts on Qsymia: show me the payers

April 17, 2013

Analysts write expanded Qsymia distribution will do little to boost sales if payers are not on board.
 

Business briefs: PwC, Novartis, iDoc24, FDA

April 10, 2013

PricewaterhouseCoopers says consumers are talking healthcare, but not about the good stuff; Novartis shuffles 120 Texas jobs; 73% of STD app queries came from men last month; FDA is keeping very busy; and OgilvyCommonhealth hires a consumer head
 

Business briefs: Roche, Vital Art and Science, Gilead, Sanofi

April 09, 2013

Roche and Isis pair up for Huntingtons, Vital's prescription vision app gets approved, FDA approval revives maligned morning sickness drug, Gilead sends hep C therapy to regulators and Sanofi's emerging market exposure grabs attention.
 

Elsevier tool puts editorial imprint on news stream

March 26, 2013

Responsive-design PracticeUpdate absorbs OncologyStat to become a more wide-ranging resource of curated content that spans the medical field, not just the Dutch publisher's media.
 

Business briefs: Shire, AthenaHealth, GSK, Novartis

March 25, 2013

Shire expands its pipeline yet again, AthenaHealth stretches its HCP-patient reach, FDA delays GSK's bird-flu vaccine, Novartis wins approval for cystic fibrosis inhaler
 

WebMD digs deeper into the everyday

March 21, 2013

A deal with QualcommLife aims to fuse WebMD content with a suite of disease state management tools.
 

Galderma makes acne rewarding

March 18, 2013

The EpiduoTap app offers rewards for sticking with the acne-controlling medication.
 

Business briefs: Pharma's ad spend, Baby sheds HIV status

March 04, 2013

Pharma pared back its ad spend in 2012, a baby born HIV-positive is virus-free two-and-a-half years later, and Boston Children's Hospital is making its own apps.
 

Pfizer speeds mobile site development with "container"

February 27, 2013

Pfizer launched ten mobile sites in four months last year by tackling tough problems early and building a template for all its brands.
 

Business briefs: Takeda, Google, Lundbeck, Elan, Teva

February 07, 2013

Takeda's 1,800 field reps are getting a new tool, Google changes its AdWords program.
 

Business briefs: Gilead, Shire, The Medicines Co., HHS

February 04, 2013

HHS wants input for its TXT4Tots childhood advice program, Gilead releases some Hep. C clinical trial data, and Shire settles with the DOJ over disputed marketing practices.
 

Epocrates scooped up for $293M

January 07, 2013

The company is being purchased by medical cloud networker Athenahealth.
 

Growth in devices, online video to drive media this year, buyers say

January 04, 2013

What changes in marketing or audience viewing habits might impact pharma's media investment this year? Media buyers weigh in on the hot channel trends.
 

Company news: Janssen, Quest, IMS Health

January 02, 2013

Janssen scores an approval for its TB drug; Quest sells off OralDNA; telehealth use poised to rise
 

Trial designed with crowd input gets FDA signoff

December 28, 2012

Transparency Life Sciences is tapping the wisdom of the crowd, with FDA's imprimatur, in an effort to make the drug development process more sustainable.
 

Company news: Biogen Idec, HHS, Televox

December 20, 2012

Biogen Idec sets aside $10M for ALS research, HHS clears eight exchanges.
 

Company news: GlaxoSmithKline, Royal Philips

December 18, 2012

GSK, Pfizer and Shionogi's HIV medication to get its day in regulatory court; Philips finds that mobile and health are becoming inseparable.
 

Company news: Galderma, UCB, GSK

December 12, 2012

Galderma expands its surface area, UCB celebrates RA victories online and GSK pilots a vaccine communications program in Mozambique.
 

Company news: Pfizer, CVS, Challenger Gray

December 06, 2012

Pfizer is diving into the (stem cell) banking business, CVS turns app into vaccine scheduler, Challenger crunches layoff numbers.
 

Print: Still not dead

November 21, 2012

Studies show that printed pieces still hold sway in the industry.
 

Company news: Pfizer, AstraZeneca, Epocrates

November 19, 2012

Pfizer gets mixed Lyrica CR Phase III results, AstraZeneca courts Amarin, and Epocrates goes mobile-er
 

Company news: Janssen, Dendreon, Adobe

November 05, 2012

Xarelto gains two new indications, Dendreon may be stabilizing, and Adobe found that Androids, not iPhones, rule
 

Company news: AstraZeneca, Genzyme, BioGen Idec, WebMD

October 18, 2012

A former AstraZeneca tech guru has moved on to a startup, neurologists are at odds with Genzyme, BG-12 review has been delayed, and WebMD rolls out another change.
 

Text4baby firm launches mobile diabetes program

October 04, 2012

Voxiva's latest mhealth project delivers diabetes education to patient phones.
 
  

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
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