Mobile

Study hints at how brands should reach Millennials

Study hints at how brands should reach Millennials

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The Post X-er, Post-Boomer generation considers traditional healthcare "sick care."

Consumers modify mobile health devices

Mobile health devices may be more than they appear to be—consumers are taking an open-source approach to getting the monitors they want.

Philips focuses on healthcare tech

Lightbulb company Royal Philips is swapping its heritage for the consumer healthcare business.

Nurses undeterred by internet bans at work: study

Nurses undeterred by internet bans at work: study

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Healthcare workers seek out health-related information on their own time, and through internet connections other than ones offered by their employers.

Five things for pharma marketers to know: Wednesday, August 20

Five things for pharma marketers to know: Wednesday, August 20

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Novartis explores the virtual care space, a court has dismissed a lawsuit against IPAB, Doctors Without Borders calls the Ebola outbreak "a complete disaster" and Pfizer becomes the first pharma company to pair with the Crohn's and Colitis Foundation of America.

Healthy-habit trackers have short-lived appeal

A study indicates consumers stop using them at the six-month mark.

Key to successful digital outreach: think small

Key to successful digital outreach: think small

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Patients want to do more with mobile and see doctors less. Two studies outline the types of digital interventions patients are interested in.

HealthKit won't tangle with the FDA

Recent FDA guidelines for health-tracking apps mean Apple's HealthKit, and similar apps, won't have to jump regulatory hurdles before going live.

WebMD seeks to unify health data

WebMD seeks to unify health data

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The health and lifestyle resource's latest app seeks to provide context for all that biometric data consumers are storing in wearables, wireless scales and glucometers.

Everyday Health rolls out CancerRx app

Everyday Health rolls out CancerRx app

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The bedside decision-making app includes clinical trial and drug information as well as breaking news.

Texting threatens pagers, work-life balance

Texting HCPs may be speedy, but a study finds some built-in risks.

Survey shows Pharma digitally failing patients

Survey shows Pharma digitally failing patients

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A study by consulting firm Accenture shows that patients not only expect digital outreach, but that their desire to be engaged is consistently being ignored.

New FDA Twitter feed has diverse following

@openFDA and its related website launched February 27.

Monitor converts sweat equity to charity

GoQii seeks to convert tracked calories, steps and distance into a philanthropic device.

FDA approves wrist sensor

Survey questions can be uploaded as needed.

E-mail increasingly read on mobile devices

Movable Ink reports that 65% of Q4 emails were opened on a tablet or smartphone.

Engaging mobile diabetes management

Engaging mobile diabetes management

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A six-month pilot program at the University of Chicago improved glycemic control and engaged patients and HCPs through one key device: a mobile phone.

Startup clinical trial app

TapTrak seeks to apply behavioral tracking to clinical trials.

Polls highlight chronic disease information needs

Polls highlight chronic disease information needs

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Chronic disease patients seek online support and information, and show little love for branded websites.

App caused PubMed traffic surge

Summaries max out at 160 characters and most queries are clinical.

HealthTap pursues voice-activated advice

The voice-activated app costs 99 cents.

WebMD is bringing former advertisers back on board

WebMD is bringing former advertisers back on board

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The company says it recaptured some former advertisers and that third-quarter traffic is up compared with last year.

Mobile makes users more likely to switch brands: survey

Mobile makes users more likely to switch brands: survey

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Smartphone users, while in the exam room, are more apt to be in "switch mentality," a study finds.

Intouch creates HCP content division

Intouch creates HCP content division

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Growing client demand encouraged the agency to make its HCP content capabilities official.

Kleenex brand goes flu hunting

Kleenex brand goes flu hunting

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The Kimberly-Clark-backed cold and flu predictor mixes Big Data, and big branding, with an individualized focus.

FDA exempts most mobile apps from scrutiny

FDA exempts most mobile apps from scrutiny

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The agency issued final guidance on mobile apps, saying it will focus only on a subset that present the greatest risk to patients if they don't work correctly.

Study reveals doc detail preferences: Hang up the phone

Study reveals doc detail preferences: Hang up the phone

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Doctors shared their information preferences with CMI/Compas, revealing ways marketers can better pace their communications to max out channels.

Valeant leverages Rx sales force, YouTube for OTC brand

Valeant leverages Rx sales force, YouTube for OTC brand

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The company is supporting its professional pitch for the acne drug with a micro-targeted marketing strategy.

Pharma fixed in online traffic patterns, despite distrust: survey

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A good percentage of consumers are open to visiting a pharmaceutical company website, an online survey shows, despite a persistent undercurrent of distrust for industry.

Medical students are digital, but not necessarily mobile

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A survey by Athenahealth/ePocrates indicates that the digital habits of med students are in sync with those of their professional peers

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MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.