Mobile

3 Lessons on Behavior Change from Pokémon Go

3 Lessons on Behavior Change from Pokémon Go

Jawbone data shows that people mentioning Pokémon Go in their comments have been walking 62.5% more than usual.

Cancer detection tool among projects chosen for Publicis90 initiative

Cancer detection tool among projects chosen for Publicis90 initiative

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U.S. companies accounted for nearly a quarter of the startups funded to celebrate Publicis' 90th anniversary.

Leadership Exchange: Engaging the Millennial Doctor

Leadership Exchange: Engaging the Millennial Doctor

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In partnership with inVentiv Health, MM&M found a millennial doctor to ask about her frustrations with the existing pharma marketing model to her willingness to text patients.

Pfizer's smoking-cessation app came from internal competition

Pfizer's smoking-cessation app came from internal competition

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Pfizer brand teams competed in a shark-tank style challenge, with the winning teams receiving funding for their ideas.

4 trends with the potential to change behavior in the patient journey

4 trends with the potential to change behavior in the patient journey

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It's a common refrain in healthcare and among patients, providers, and payers: Despite massive investment, no one has figured out how to change human behavior.

Millennials Define Health Differently than Other Generations

Millennials Define Health Differently than Other Generations

While they may not be at the top of a long list of priorities, the sheer size (all 75.3 million of them!) of millennials makes them too important to overlook.

Five things for pharma marketers to know: Tuesday, May 17, 2016

Five things for pharma marketers to know: Tuesday, May 17, 2016

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Online doctors prescribe drugs without adequate warnings; House lawmakers to discuss Part B proposal; obesity drugs struggle for market share

An emotional bond with patients is key, says Elemental Machines' Iyengar

An emotional bond with patients is key, says Elemental Machines' Iyengar

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At the MM&M Transforming Healthcare conference, Iyengar told attendees how to take into account a consumer's behavior and emotion when marketing medical products.

New mobile app seeks to address medication adherence

New mobile app seeks to address medication adherence

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CeyHello, a newly launched social networking mobile app, tackles medication adherence by connecting patients, caregivers and family members.

Levy joins PatientsLikeMe, bringing the analyst closer to the patient in latest career move

Levy joins PatientsLikeMe, bringing the analyst closer to the patient in latest career move

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Monique Levy, who's spent more than a decade helping drugmakers understand technology shifts, has joined PatientsLikeMe, the online discussion platform for people with chronic illness.

Facebook's Everson: Agencies lagging on mobile creative

Facebook's Everson: Agencies lagging on mobile creative

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Facebook has found that 43% of people who watch the first three seconds of a video will stay for 10 seconds. To create engagement, agencies need to rethink the creative approach.

Sensors, technology open the door to new era for clinical trials

Sensors, technology open the door to new era for clinical trials

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Welcome to the mobile era for clinical trials, in which phone and tablet technology promise to upend a costly and unwieldy process.

How physician preference for mobile influences strategy

How physician preference for mobile influences strategy

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Physicians like mobile and they prefer the iPhone to Android devices — and that knowledge is changing the way drugmakers promote their products online.

Pharma largely absent from MIT spin-off's list of best health tools

Pharma largely absent from MIT spin-off's list of best health tools

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An initial list of consumer health tech deemed essential by MIT and Harvard doctors is short on pharma-backed apps or services.

AstraZeneca to use mobile app in cancer trials

AstraZeneca to use mobile app in cancer trials

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AstraZeneca plans to incorporate a mobile app that gathers information about side effects in three clinical trials studying an experimental combination therapy for ovarian cancer.

MIT offshoot set to launch health app reviews

MIT offshoot set to launch health app reviews

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A nonprofit institute will soon start producing consumer reviews of digital health tools that have been vetted by Harvard clinicians.

Fit4D expands diabetes program with Healthfirst

The health insurer will offer Fit4D's diabetes coaching program to its members after testing the program during a pilot last year.

Mobile's role in healthcare is still experimental

Mobile's role in healthcare is still experimental

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Mobile app makers shared insights about how to improve people's health and change behavior at the Lions Health festival.

Five things for pharma marketers to know: Thursday, June 18

Five things for pharma marketers to know: Thursday, June 18

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Merck settles a marketing lawsuit for $5.9 million; CVS plans to create diagnostic apps; a survey shows advertising agencies plan to keep head count steady for the rest of the year

Five things for pharma marketers to know: Tuesday, June 9

Five things for pharma marketers to know: Tuesday, June 9

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Study shows Merck's Januvia does not increase heart risks; a former Genentech exec launches a behavioral health business; lawmakers want black-box warnings on more opioids

Mango Health takes on chronic conditions

Mango Health takes on chronic conditions

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The updated app now tracks everyday health metrics including weight, activity and glucose levels.

UCLA looks to Twitter for health trends

UCLA looks to Twitter for health trends

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Researchers say Twitter could provide critical insight into health needs for hard-to-reach groups.

The Future of Connected Health and the Top Ten Takeaways from HIMSS

The Future of Connected Health and the Top Ten Takeaways from HIMSS

Join Phunware to explore how connected health will create new opportunities for engaging with patients before, during and after hospital visits.

Five things for pharma marketers to know: Tuesday, May 12

Five things for pharma marketers to know: Tuesday, May 12

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Mylan considers higher bid for Perrigo; Boehringer Ingelheim partners with health system on COPD; EMD Serono's experimental cancer drug gets Fast Track status

WebMD profit jumps 60% in the first quarter

WebMD profit jumps 60% in the first quarter

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The company said revenue from pharmaceutical and medical device sponsorships and advertisements rose 10.7% but the company put some initiatives on hold.

Apple Watch — do you love it?

We know it's early days (the smartwatch been available for three days to be exact), but we'd like to know how it is going.

Editor's Desk: And the researchers go wild

Editor's Desk: And the researchers go wild

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Apple's ResearchKit could accelerate the pace at which industry approaches start-ups building products in the patient-facing part of health tech

ResearchKit: A Medical Research Revolution?

ResearchKit: A Medical Research Revolution?

Apple is putting the power of clinical trials in our pockets with ResearchKit.

WebMD to launch app for Apple's smartwatch

WebMD to launch app for Apple's smartwatch

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The small screen makes it a user-friendly medication adherence tool.

Making Mobile Patient Portals Useful

Making Mobile Patient Portals Useful

Though it's unlikely that patient portals will ever be accessed as often as mobile banking, ensuring that the patient portal provides obvious value to a patient's experience with a healthcare provider remains an important point.

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