Mobile

Fitbit CMO Tim Rosa: 'We know consumers don't want the internet on their wrists'

Fitbit CMO Tim Rosa: 'We know consumers don't want the internet on their wrists'

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Rosa talks about the wearable technology company's health and fitness plans and other areas of expansion.

Five things for pharma marketers to know: Tuesday, September 12, 2017

Five things for pharma marketers to know: Tuesday, September 12, 2017

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Alexion to cut 600 jobs; Sage Therapeutics' experimental seizure drug fails to meet expectations; Apple is interested in medical and health activity

Five things for pharma marketers to know: Tuesday, August 22, 2017

Five things for pharma marketers to know: Tuesday, August 22, 2017

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Novartis launches MS study with Apple's ResearchKit; the FDA considering limiting risk info in drug ads; J&J loses baby powder lawsuit

Five things for pharma marketers to know: Friday, July 7, 2017

Five things for pharma marketers to know: Friday, July 7, 2017

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Drug ads on mobile are not providing enough risk info; rare-disease drugmakers are concerned about healthcare bill; volume of opioid prescriptions drops

Merck, Takeda execs: Is AI the new bad app?

Merck, Takeda execs: Is AI the new bad app?

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One executive referred to AI as a "black box" and as the "Tower of Babel."

David Van Sickle, Propeller Health

David Van Sickle, Propeller Health

David Van Sickle is CEO and co-founder of Propeller Health.

Dr. Ashish Atreja, Icahn School of Medicine

Dr. Ashish Atreja, Icahn School of Medicine

Dr. Ashish Atreja is the director of the Sinai AppLab at the Icahn School of Medicine.

Sam Frons, Addicaid

Sam Frons, Addicaid

Sam Frons is founder of Addicaid.

Five things for pharma marketers to know: Wednesday, January 18, 2017

Five things for pharma marketers to know: Wednesday, January 18, 2017

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Rep. Price to answer questions at confirmation hearing; 22 drugmakers invest in fighting disease in poor countries; FDA approves generic of Jazz's Xyrem

Pharma adopts data-science culture in move toward AI

Pharma adopts data-science culture in move toward AI

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Data scientists are a new kind of insight and analytics professional showing up in the biopharma ranks.

MM&M's top health technology stories of 2016

MM&M's top health technology stories of 2016

We at MM&M found out just how much pharma marketers love a list. Here, read through the year's most-read technology stories.

Pfizer creates app for patients with depression

Pfizer creates app for patients with depression

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The connection to Pristiq is not overt in the app's user interface, though Moodivator is featured on Pristiq's website.

Five things for pharma marketers to know: Tuesday, December 13, 2016

Five things for pharma marketers to know: Tuesday, December 13, 2016

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Lilly to offer discounts for insulin products; Trump reportedly considering Scott Gottlieb to lead FDA; three execs depart Valeant

How Digital Innovation is Influencing Diabetes Care

How Digital Innovation is Influencing Diabetes Care

Adherence is one of the biggest challenges physicians face in diabetes management.

As users move to mobile, Google says they made 200 million queries for info about cancer drugs

As users move to mobile, Google says they made 200 million queries for info about cancer drugs

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The search-engine giant says that one in 20 online searches are related to healthcare, and more users are using mobile to consume media.

3 Lessons on Behavior Change from Pokémon Go

3 Lessons on Behavior Change from Pokémon Go

Jawbone data shows that people mentioning Pokémon Go in their comments have been walking 62.5% more than usual.

Cancer detection tool among projects chosen for Publicis90 initiative

Cancer detection tool among projects chosen for Publicis90 initiative

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U.S. companies accounted for nearly a quarter of the startups funded to celebrate Publicis' 90th anniversary.

Leadership Exchange: Engaging the Millennial Doctor

Leadership Exchange: Engaging the Millennial Doctor

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In partnership with inVentiv Health, MM&M found a millennial doctor to ask about her frustrations with the existing pharma marketing model to her willingness to text patients.

Pfizer's smoking-cessation app came from internal competition

Pfizer's smoking-cessation app came from internal competition

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Pfizer brand teams competed in a shark-tank style challenge, with the winning teams receiving funding for their ideas.

4 trends with the potential to change behavior in the patient journey

4 trends with the potential to change behavior in the patient journey

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It's a common refrain in healthcare and among patients, providers, and payers: Despite massive investment, no one has figured out how to change human behavior.

Millennials Define Health Differently than Other Generations

Millennials Define Health Differently than Other Generations

While they may not be at the top of a long list of priorities, the sheer size (all 75.3 million of them!) of millennials makes them too important to overlook.

Five things for pharma marketers to know: Tuesday, May 17, 2016

Five things for pharma marketers to know: Tuesday, May 17, 2016

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Online doctors prescribe drugs without adequate warnings; House lawmakers to discuss Part B proposal; obesity drugs struggle for market share

An emotional bond with patients is key, says Elemental Machines' Iyengar

An emotional bond with patients is key, says Elemental Machines' Iyengar

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At the MM&M Transforming Healthcare conference, Iyengar told attendees how to take into account a consumer's behavior and emotion when marketing medical products.

New mobile app seeks to address medication adherence

New mobile app seeks to address medication adherence

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CeyHello, a newly launched social networking mobile app, tackles medication adherence by connecting patients, caregivers and family members.

Levy joins PatientsLikeMe, bringing the analyst closer to the patient in latest career move

Levy joins PatientsLikeMe, bringing the analyst closer to the patient in latest career move

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Monique Levy, who's spent more than a decade helping drugmakers understand technology shifts, has joined PatientsLikeMe, the online discussion platform for people with chronic illness.

Facebook's Everson: Agencies lagging on mobile creative

Facebook's Everson: Agencies lagging on mobile creative

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Facebook has found that 43% of people who watch the first three seconds of a video will stay for 10 seconds. To create engagement, agencies need to rethink the creative approach.

Sensors, technology open the door to new era for clinical trials

Sensors, technology open the door to new era for clinical trials

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Welcome to the mobile era for clinical trials, in which phone and tablet technology promise to upend a costly and unwieldy process.

How physician preference for mobile influences strategy

How physician preference for mobile influences strategy

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Physicians like mobile and they prefer the iPhone to Android devices — and that knowledge is changing the way drugmakers promote their products online.

Pharma largely absent from MIT spin-off's list of best health tools

Pharma largely absent from MIT spin-off's list of best health tools

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An initial list of consumer health tech deemed essential by MIT and Harvard doctors is short on pharma-backed apps or services.

AstraZeneca to use mobile app in cancer trials

AstraZeneca to use mobile app in cancer trials

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AstraZeneca plans to incorporate a mobile app that gathers information about side effects in three clinical trials studying an experimental combination therapy for ovarian cancer.