Mobile-Optimized

FDA launches responsive design site

The agency says mobile traffic has more than doubled over the past 12 months.

Study reveals doc detail preferences: Hang up the phone

Study reveals doc detail preferences: Hang up the phone

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Doctors shared their information preferences with CMI/Compas, revealing ways marketers can better pace their communications to max out channels.

Pharma digerati launch advisory firm

Pharma digerati launch advisory firm

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The duo whose nonprofit served as neutral ground for getting FDA and industry talking about digital marketing is starting a for-profit research and advisory firm.

Omnio app fuses research, social and office capabilities

Omnio app fuses research, social and office capabilities

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The months-old app seeks to become an all-in-one HCP tool and work on a 3.0 version is already in place.

Medscape looks to fill docs' diabetes-testing gap

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A CME activity was associated with increased testing that could head off neuropathy in patients with type 2 diabetes.

Mobile ads rank low in physician recall study

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CMI/Compas says mobile-ad recall is low but growing, and that smartphones rule professional mobile use.

Elsevier tool puts editorial imprint on news stream

Elsevier tool puts editorial imprint on news stream

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Responsive-design PracticeUpdate absorbs OncologyStat to become a more wide-ranging resource of curated content that spans the medical field, not just the Dutch publisher's media.

Pfizer speeds mobile site development with "container"

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Pfizer launched ten mobile sites in four months last year by tackling tough problems early and building a template for all its brands.

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