Monitor converts sweat equity to charity

Share this article:

GOQii is converting sweat equity into a health-enhancing, do-good activity. The company, which is funded by Google's Amit Singhal, Seagate's Steve Luczo and Simply Hired's Shriram Nene, among others, has launched an activity monitor with a new health incentive, beyond metrics.

“I needed something more than data; I was looking for a complete solution for a more fulfilling way of life,” Founder and CEO Vishal Gondal said of other activity monitors, in a company statement.

Like other monitors, this Bluetooth-enabled device can track activities and metrics like steps, calories and distance, and tacks on two additional steps. First, it funnels this information to a team of health, fitness and habit experts, who then use this data as the basis for monthly video and audio calls which it says will be used to nudge users to make incremental changes and to keep them motivated to reach health-centric goals.

It also translates this data into so-called "Karma points," which users can distribute among GOQii-associated philanthropies, which currently includes Oxfam India.

Subscriptions last from 6 to 12 months. India is serving as the beta-testing site, but the company says it expects to expand its reach to include the US, UK, UAE and Singapore.

Share this article:
close

Next Article in Business Briefs

Email Newsletters

More in Business Briefs

Avastin pockets another Priority Review label

It's the second for this cancer drug in two weeks.

Court invalidates some healthcare subsidies

The lawsuit has been wending its way through the courts for a while, and, although it is being deliberated in several other venues, the decision is part of a legal dispute that puts patients in the 36 states offering federal exchanges in limbo.

FDA generic division overhaul kicks in

The Food and Drug Administration has been intent on elevating and reorganizing its office of Generic Drugs since 2012.