It's never been easy for pharmaceutical companies or healthcare brands to authentically engage with patients or with doctors.
The opportunity to reach the millennial audience is great, and there's a lot that brands can do now to ensure that companies stay relevant to Gen Y cultural trends.
Drug prices, as you may have heard, are kind of high. But price growth has slowed after sharp spikes in 2014 and 2015.
This six-part series, produced by the MM&M Content Lab in partnership with Klick Health, tells personal stories of people using creativity to solve problems in healthcare.
You can see it everywhere: on TV and in newspapers and ads. The decades of struggle against cancer are paying off.