More execs than docs think DTC ads provide complete info

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A survey of 500 consumers, 150 physicians and industry officials by PricewaterhouseCooper found that only 10% of physicians and consumers think that DTC ads provides complete and useful info, compared with 40% of industry executives.

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Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.