MPR

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Company Profile
MPR's mission is to develop integrated, multiplatform marketing communications programs for pharmaceutical companies by leveraging the MPR brand's 25-year history of delivering concise, up-to-date drug information to over 600,000 clinicians. MPR delivers point-of-care messages to the healthcare professional's preferred media: mobile, desktop/laptop, online and print. Every program delivered includes comprehensive metrics to measure Return-On-Investment.

Products and Services
In 2010, MPR continues to provide up-to-date drug information and clinical decision support tools to help the busy clinician make the right prescribing decisions. Through print, web, desktop and handheld channels, MPR offers a customized approach to marketing solutions, including: Sales Force Access Tools; REMS Solutions; Therapeutic Content Focus; Targeted Distribution and Digital Programs at the point-of-care.   

Print  
  • Reach PCPs, PA/NPs, OB/GYNs, PEDs, UROs, Hem-Oncs, LTCs, Residents, RPhs and other specialists
  • Used millions and millions of times

www.empr.com
  • 50,000 registered users; 350,000+ page views/month
  • 4,000 drugs, with new content, tools, functionality, including proprietary “Compare Drug Feature”
  • Advertising Opportunities:
  1. Key Words–ads targeted to brand name, generic name, or disease
  2. Run-Of-Site ads–includes impressions in therapeutic section
  3. MPR Weekly News Brief and Seasonal Spotlight–sponsorship of our opted-in eNewsletter
  4. MPR Prescribing Alerts–posted online or emailed
MPR Mobile Apps: iPhone, Palm, Blackberry, Windows SmartPhones
  • Over 100,000 downloads (since launch) and 30,000 daily users
  • Digital Messaging Opportunities:
  1. Key Words, Section or Subsection
  • MPR Digital  Sponsorships
  1. Download from sponsor's website
  2. Sales force delivery on CD-ROM, USB Flash Drive or SD Card
Case History
A major pharmaceutical brand launched a comprehensive and informative web portal to support their target clinicians' information needs when sales reps were not present. MPR met these needs:
  • Supplied valuable, independent content and tools
  • Provided sales force access tools to support reps
  • Built awareness of portal and drove repeat traffic
  • Generated leads and registered/opt-in target clinicians
  • Leveraged alternative media channels
  • Delivered efficient targeting and delivery of product messages
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