Mr. Mucus gets a new home

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Mr. Mucus is going to work for Reckitt Benckiser, which bought Adams Respiratory Therapeutics, maker of the heavily advertised Mucinex franchise, for $2.3 billion. Though better known for its household cleaning products, Reckitt makes opiate dependency treatment Suboxone and recently bought two OTC meds from Boots. 

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Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.