Multichannel

Best Multichannel Campaign (Small to Medium Product Size) of 2016

Best Multichannel Campaign (Small to Medium Product Size) of 2016

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Tapping a diverse group of new parents helped breastfeeding product company Medela connect with and provide support for millennial moms and their families.

Best Multichannel Campaign (Large Product Size) of 2016

Best Multichannel Campaign (Large Product Size) of 2016

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The Ways In campaign was UnitedHealthcare's first consumer advertising effort.

The Titanium Award: Best in Show in 2016

The Titanium Award: Best in Show in 2016

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The multichannel effort — UnitedHealthcare's inaugural consumer brand advertising campaign — launched in March 2015 with the TV commercial Our Song.

How to seize your omnichannel moment

How to seize your omnichannel moment

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Patients and doctors are looking for orchestrated customer engagement and expect omnichannel excellence. Are healthcare marketers ready?

Omnichannel marketing tech opens new doors for engagement

Omnichannel marketing tech opens new doors for engagement

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Omnichannel as company commitment is nothing new to technical marketing in pharma. Marketers now need a broader omnichannel funnel continuously open to deeper customer engagement.

5 industry execs discuss how to harmonize healthcare campaigns

5 industry execs discuss how to harmonize healthcare campaigns

Here are points of view from five sector pros on harmonizing healthcare campaigns in today's complex marketing world.

Grey Healthcare Group invests in OptimizeRx

Grey Healthcare Group invests in OptimizeRx

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Ghg's financial stake in the company highlights the growing interest among pharma marketers to engage physicians through EHR platforms.

Opinion

How to Shatter the Glass Ceiling

How Pharma Can Benefit from the Transformation of Pharmacy

Who Needs a Gold Watch, Anyway?

Newsletters

Live at MM&M Transforming Healthcare

Pharma faces its 'oh, shit' moment

In his keynote address at the MM&M Transforming Healthcare conference, Dr. Gautam Gulati says the industry is being outpaced by its innovation.

Merck, Takeda execs: Is AI the new bad app?

One executive referred to AI as a "black box" and as the "Tower of Babel."

Value-based care requires innovators to challenge the status quo

Execs stressed the importance of collaboration, consumer-mindedness.

Admetsys wins the 2017 MM&M Startup Showdown

The artificial pancreas can provide value to the health system.

Top 40 Healthcare Transformers

MM&M honors 40 upstarts and veteran innovation gurus.

Top 10 Innovation Catalysts

For the first time MM&M honors a group of 10 agency execs.