Universal pulled music from Taylor Swift, Drake and many others after arguing TikTok was not paying them enough or doing enough to protect them from AI.
Alibi’s production music has been used in pharma commercials for several notable brands, including Bristol Myers Squibb.
Greater Than One’s Mindy Telmer breaks down campaigns that use the power of music.
Not only has the pandemic changed how much media we consume, but what kind.
Drugmakers test out virtual reality, partner with companies like Spotify, and go for the cinematic at Cannes Lions.
MM+M Transform: The Patient, Provider and Payer Engagement Matrix provides the most in-depth look at the marketing and technology trends likely to influence the industry’s growth over the next year.
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