With two new challengers to market leader Velcade, Takeda Millennium has rolled out its "iPatient" sales aid to keep them at arm's length
The Women's Health landscape is ripe with opportunity for pharma marketers. This seven-page eBook offers product managers a guide to capitalizing on the trends, growth areas and unmet needs. Includes alternative channels to engage OB/GYNs and oncologists, and plenty of tips. Click here to access it.