Name That Brand

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Can you name the brand? Each month we print part of a popular pharmaceutical product or advertisement, along with some clues to its identity. Readers are invited to name the brand for a chance to win a copy of Medicine Avenue II. Please e-mail your answer to NameThatBrand@haymarketmedia.com or fax 646-638-6150. The deadline is October 31, 2011. The winner will be selected randomly from all the correct entries.

Brand X does its best to stay afloat

This month's Mystery Brand (Brand.com pictured) has had a rather rough time of late, as a cunning plan for surfing past a close competitor's patent expiration and into continued growth instead dragged it under the waves. Will docs condemn it to the Davy Jones' Locker of TRx share as a cheaper, tried-and-true alternative sheds its name brand pricing? Well, doctors being creatures of habit, probably not, but at best, they're looking at a leveling off of new prescriptions and forbidding growth prospects going forward.
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Did you miss January's Top 40 Healthcare Transformers issue? Read how these inventors, strategists, entrepreneurs and wonks are challenging, disrupting and otherwise transforming the healthcare business. And join us April 30 to honor them at the Transforming Healthcare Dinner. Click here.

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