Name that brand

Share this article:

Can you name the brand? Each month we print part of a popular pharmaceutical product or advertisement, along with some clues to its identity. Readers are invited to name the brand for a chance to win a copy of Medicine Ave 2: The Story of Medical Advertising in America 1990-2008. Please e-mail your answer to NameThatBrand@haymarketmedia.com or fax 646-638-6150. The deadline is December 31, 2011. The winner will be selected randomly from all the correct entries.

Brand X makes an urgent call
The maker of this month's Brand X is running consumer ads depicting an iPhone full of increasingly, well, urgent texts from its owner's bladder. The creative plays to the exasperation that sufferers feel. The drug met its primary endpoint in a 12-week study unveiled last week. That's good news for the 33 million American sufferers of the condition it treats—and for the manufacturer, which will need all the help it can get to recuperate after a nasty tumble over the patent cliff.

OCTOBER'S WINNER...
Congratulations to Vira L. Katolik, Marketing Director at Digitas Health, for correctly identifying an ad for Crestor, AstraZeneca's medication to lower cholesterol.

Share this article:
close

Next Article in Features

Email Newsletters

More in Features

Antidote: On Cystic Fibrosis treatments

Antidote: On Cystic Fibrosis treatments

Recent treatments in CF, including the inhaled antibiotic Tobramycin, have increased lifespan well into adulthood.

The $3 generic and the $1,000 pill: pharma outsiders just don't get it

The $3 generic and the $1,000 pill: pharma ...

What do you call the people who treat medical breakthroughs as if they were bank heists? Malicious? Uninformed? Not with it?

Leadership Exchange Uncut : The Agency-Client Relationship

Leadership Exchange Uncut : The Agency-Client Relationship

Click the above link to access MM&M's first Leadership Exchange Uncut e-book, "The Agency-Client Relationship"