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Name That Brand Articles

Name That Brand: December 2012

November 30, 2012

 

Name That Brand: November 2012

November 01, 2012

Part of a popular pharmaceutical product or advertisement, with clues to its identity.
 

Name That Brand: September 2012

August 27, 2012

Brand X shows off its softer side
 

Name That Brand: August 2012

August 01, 2012

Brand X breaks sales boundaries
 

Name That Brand: June 2012

June 01, 2012

Brand X tries to reinforce its strength
 

Name That Brand: April 2012

April 01, 2012

This drug earned its manufacturer roughly $2 billion in revenues last year.
 

Name That Brand—March 2012

March 01, 2012

This first-to-market drug's campaign asks consumers why they want to increase their chances of being cured.
 
  

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner