New Adventures in ROI Measurement

Share this article:
Click here to view on demand

In this special webcast event, experts in the field of pharmaceutical marketing, media and measurement will discuss definitions of campaign effectiveness, how to measure it, how to interpret the data and improve your measurement of ROI, investigate the challenges of measuring campaign effectiveness across different channels, and using case-based studies to explore the merits of self-reported surveys and script-level purchase behavior.

Featured Speakers
Mauricio Ferreira, PhD, Head of Marketing Science Group, Hypothesis
Asaf Evenhaim, CEO, Chief Executive Officer, Crossix Solutions Inc.
Mike Wojeck, Vice President of Strategic Solutions, RealAge, Inc.

Moderator
James Chase, editor-in-chief, Medical Marketing & Media

Sponsored by RealAge  
Share this article:
You must be a registered member of MMM to post a comment.

Email Newsletters

MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.

More in Webcasts

Transforming Multichannel Content Distribution

Join Paul Shawah, VP, Product Marketing at Veeva on September 24 for an insightful webinar to explore how to make your multichannel marketing more efficient.

Delighting Your Customer through Multichannel Customer Engagement

Today's life sciences customers expect service delivered on their terms. They want the convenience of email, phone, web, and face-to-face - all personalized, all coordinated. The typical experience they receive as a consumer.

The New World of the Customer Experience - Not Your Daddy's Call ...

In this webcast, we will talk about how TrialCard's Customer Experience Center has become the focal point of our business - from inbound support for pharmacies, physicians, and patients through teledetailing and whitespace management to insurance verification and marketing research.