Merck settles a marketing lawsuit for $5.9 million; CVS plans to create diagnostic apps; a survey shows advertising agencies plan to keep head count steady for the rest of the year
Everyday Health names new EVP
June 8, 2015
7:00 pm
Jed Savage replaces Scott Wolf.
Guidemark Health jumpstarts rebrand, brings on big-agency grad
Tina Fascetti is the mid-sized agency’s new Chief Creative Officer. CEO Matt Brown (and ICC Lowe alum) tells MM&M the new Guidemark is just getting started.
CDER hires engagement professional
October 29, 2013
5:44 pm
John Whyte of the Discovery Channel is the organization’s new director of professional affairs and engagement.
The American Medical Association has wooed New England Journal of Medicine publisher Tom Easley to Chicago, where he will preside over the society’s publications, soon to be rolled up into the JAMA brand.
People news: Vertex hires Amgen and GSK marketing veteran Arbuckle
September 5, 2012
8:37 pm
Stuart Arbuckle, formerly of Amgen, has been named Vertex’s EVP and chief commercial officer.
Company news: Elsevier, AstraZeneca, GSK
April 2, 2012
3:37 pm
Publisher Elsevier announced Monday that it will increase the number of papers it publishes for the Journal of Diabetes and Its Complications.
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MM+M Transform: The Patient, Provider and Payer Engagement Matrix