New Hire

Five things for pharma marketers to know: Thursday, June 18

Five things for pharma marketers to know: Thursday, June 18

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Merck settles a marketing lawsuit for $5.9 million; CVS plans to create diagnostic apps; a survey shows advertising agencies plan to keep head count steady for the rest of the year

Everyday Health names new EVP

Jed Savage replaces Scott Wolf.

Guidemark Health jumpstarts rebrand, brings on big-agency grad

Guidemark Health jumpstarts rebrand, brings on big-agency grad

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Tina Fascetti is the mid-sized agency's new Chief Creative Officer. CEO Matt Brown (and ICC Lowe alum) tells MM&M the new Guidemark is just getting started.

CDER hires engagement professional

John Whyte of the Discovery Channel is the organization's new director of professional affairs and engagement.

Smirnoff switches over to Weber's health practice

Smirnoff switches over to Weber's health practice

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Weber Shandwick hired Susan Smirnoff away from the healthcare practice of Ruder Finn, where she had spent more than three decades.

Company news: Amgen and DeCODE Genetics; Porter Novelli

Amgen is buying deCODE Genetics, an Icelandic firm, for $415 million in cash.

JAMA taps NEJM's Easley as publisher

JAMA taps NEJM's Easley as publisher

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The American Medical Association has wooed New England Journal of Medicine publisher Tom Easley to Chicago, where he will preside over the society's publications, soon to be rolled up into the JAMA brand.

People news: Vertex hires Amgen and GSK marketing veteran Arbuckle

Stuart Arbuckle, formerly of Amgen, has been named Vertex's EVP and chief commercial officer.

Company news: Elsevier, AstraZeneca, GSK

Publisher Elsevier announced Monday that it will increase the number of papers it publishes for the Journal of Diabetes and Its Complications.

People news: Novartis, Qforma and Precision Health Media

Novartis named Brian McNamara as division head of OTC, replacing J&J veteran Naomi Kelman, who spent a year in the role.

Saatchi appoints a turnaround artist to lead NY professional shop

Saatchi appoints a turnaround artist to lead NY professional shop

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Publicis Healthcare Communications Group named Anders Ekman managing director of Saatchi & Saatchi Health Communications New York, the flagship professional healthcare agency of the Saatchi brand.

Social media gurus Gwee and Monseau move on to new jobs

Social media gurus Gwee and Monseau move on to new jobs

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Two of the drug industry's brightest minds in social media, Shwen Gwee and Marc Monseau, are changing jobs, with Gwee leaving Vertex for Edelman and Monseau exiting J&J to open his own firm.

People news: Pfizer and GlaxoSmithKline

Pfizer named GSK's Dr. Yvonne Greenstreet SVP, head of medicines development for its Specialty Care Business Unit.

People news: Lighthouse Learning

Lighthouse Learning, which develops and sells CME curricula without taking commercial support, hired Sherri Foster as CME director.

People news: Synovate Healthcare and Durata Therapeutics

Market research agency Synovate Healthcare has hired Paul Villa as SVP, payer and market access research.

MedImmune names Genentech marketer to lead commercial ops

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MedImmune named Scott Carmer EVP commercial operations, with responsibility for all sales, marketing, sales operations and global marketing functions along with commercialization of pipeline products.

People News: Bayer HealthCare

Bayer HealthCare named Novartis COO Jörg Reinhardt chairman of its Bayer HealthCare AG Board of Management and Bayer Healthcare Executive Committee.

Novartis' Hantson to lead Baxter's international business

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Novartis North America pharma chief Ludwig Hantson, PhD has joined specialty biopharma Baxter International as head of international operations.

People News: Microsoft and Pfizer

Microsoft hired FDA Office of Device Evaluation director Donna-Bea Tillman.

People News: MannKind, Ignite Health

MannKind appointed former Novartis global development head James Shannon to its board.

Lilly looks homeward for communications chief

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Lilly named former Indianapolis mayor Bart Peterson to lead its communications and corporate affairs functions.

Reuters Health adds new executive editor

Reuters Health adds new executive editor

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Reuters Health hired Ivan Oransky as executive editor, heading editorial operations for the company's global medical and healthcare news services. The appointment is effective June 15.

Pfizer taps former Gore aide to lead policy efforts

Pfizer taps former Gore aide to lead policy efforts

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Pfizer hired onetime Gore advisor turned healthcare think tanker Gregory Simon to head its global policy efforts as the industry gears up for a health reform fight in Washington.

Pfizer taps Cephalon exec to head US oncology

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Pfizer named Elizabeth Barrett regional president, US for its Oncology Business Unit, a new position, with responsibility for Pfizer's US oncology sales, field operations and marketing.

Pfizer hires ex-Novartis PR as reputation czar

Pfizer hires ex-Novartis PR as reputation czar

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Pfizer named Kathryn Metcalfe VP, corporate reputation and policy communication - a new post in which she's tasked with building the company's reputation and communicating Pfizer's stance on policy issues worldwide.

Lilly pres Deirdre Connelly defects to GSK

Lilly pres Deirdre Connelly defects to GSK

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In joint company statements today, GSK and Lilly announced that Deirdre Connelly has resigned as president of US operations at Lilly, to become president, North American pharmaceuticals, at GSK.

Chris Viehbacher appointed Sanofi-Aventis CEO

Chris Viehbacher appointed Sanofi-Aventis CEO

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Chris Viehbacher is leaving GlaxoSmithKline to become CEO at Sanofi-Aventis

Medical Economics overhauls editorial team

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Medical Economics has hired five new senior-level editors, and relocated its offices to Cleveland, Ohio.

Eisai appoints president of US operations

Eisai appoints president of US operations

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Cynthia Schwalm has been appointed president of Eisai's commercial operations in the US, effective May 5. She will report to Lonnel Coats, president and COO, Eisai Corporation of North America.

People news

MedPoint Communications named Pamela Ring VP and senior director of account management.


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