New marketing, PR chief at J&J

Share this article:

Johnson & Johnson is promoting the head of its global vision-care business to serve as its marketing and PR chief, replacing global OTC chairman Brian Perkins, who is retiring.

Michael Sneed is moving up to VP, global corporate affairs, and will preside over J&J's corporate affairs and public affairs/corporate communication teams.

Perkins has been corporate VP for the past seven years and worldwide chairman, consumer pharmaceuticals and nutritionals, for the past 13 years. His retirement comes as the company struggles to win back trust following product safety scandals involving shoddy manufacturing practices, mostly in its OTC division.
Share this article:
You must be a registered member of MMM to post a comment.

Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.