New reps receive 184 hours training

Share this article:
Newly hired pharmaceutical sales reps can expect to receive an average of 184 training hours during their first year on the job, a recent study from business intelligence firm Cutting Edge Research found.

Self-study activities, such as use of reading materials, workbooks, CDs and DVDs account for 19% of training while field-based training accounts for 17%, according to the study, “Pharmaceutical Sales Training Groups: Building Better Sales Forces.”

Companies in the study included Bayer, Connetics, Daiichi Sankyo, Wyeth, Pfizer, Forest Labs, Genzyme, Gilead Sciences, Orientare, Solvay and UCB Pharma.

Share this article:
You must be a registered member of MMM to post a comment.

The Women's Health landscape is ripe with opportunity for pharma marketers. This seven-page eBook offers product managers a guide to capitalizing on the trends, growth areas and unmet needs. Includes alternative channels to engage OB/GYNs and oncologists, and plenty of tips. Click here to access it.