New reps receive 184 hours training

Share this article:
Newly hired pharmaceutical sales reps can expect to receive an average of 184 training hours during their first year on the job, a recent study from business intelligence firm Cutting Edge Research found.

Self-study activities, such as use of reading materials, workbooks, CDs and DVDs account for 19% of training while field-based training accounts for 17%, according to the study, “Pharmaceutical Sales Training Groups: Building Better Sales Forces.”

Companies in the study included Bayer, Connetics, Daiichi Sankyo, Wyeth, Pfizer, Forest Labs, Genzyme, Gilead Sciences, Orientare, Solvay and UCB Pharma.

Share this article:
You must be a registered member of MMM to post a comment.

Email Newsletters

MM&M Future Leaders


Register now

Early bird $1,950 before 31 October 2014

*Group discounts available on request 

MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.

More in Channel

Five things for pharma marketers to know: Monday, September 15

Five things for pharma marketers to know: ...

Pharma has sought 76 meetings with FDA over biosimilars; Gilead licenses Sovaldi to India generic drugmakers; Pfizer and Ranbaxy Lipitor lawsuit dismissed.

Liraglutide, aiming for new indication, gets new name

Liraglutide, aiming for new indication, gets new name

Why Novo Nordisk is choosing not to leverage Victoza's brand equity as it seeks a weight-loss indication for liraglutide.

Five things for pharma marketers to know: Friday, September 12

Five things for pharma marketers to know: Friday, ...

An FDA panel voted in favor of liraglutide for weight loss; Allergan investors backing an attempted takeover of the firm crossed a critical threshold; and 100 million health wearables are ...