New study explores pharma sales force spending

Share this article:

Top pharmaceutical sales forces spend an average of $874 million to
remain competitive in the current market, according to a recent information study conducted by Cutting Edge Information.
The study found that the average sales spending as a percent of prescription sales equals 9.55 percent and that this trend indicates spending will continue to increase every year as sales forces expand, new technologies emerge and promotional budgets attached to new and blockbuster drugs escalates.
"In the pharmaceutical industry, sales budgets directly drive prescription revenues," said Eric Bolesh, senior analyst at Cutting Edge Information. "This creates an environment where the sales budgets will steadily grow until they stop delivering a return on investment." For more information, log on to
www.pharmasalesmanagement.com.

 

Share this article:
You must be a registered member of MMM to post a comment.

Email Newsletters

MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.