New treatment enters Rx sleep aid market
Takeda said Rozerem would be available in pharmacies by late September.
According to TNS Media, total ad spending for prescription and OTC treatments reached $48 million during the first four months this year suggesting spending will easily exceed to the $68 million spent in 2004 and could go $146 million for the year.
Sepracor's sleep aid Lunesta, averaged about 60,000 new prescriptions per week after its launch in April and posted $83 million in second quarter sales.
The newer entrants to the market are aiming to topple Sanofi-Aventis' Ambien, which accounts for $1.9 billion of the $2.1 billion U.S. prescription sleep aid market.