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MM&M Weekly Digest is a weekly roundup of the week's big stories and notable developments in healthcare marketing, delivered every Friday.
This Week's Top Stories
Five things for pharma marketers to know: Friday, May 27, 2016
Merck educates doctors about biosimilars, long before it will sell one in the U.S.
AstraZeneca pulls Take it From a Fish campaign
4 trends with the potential to change behavior in the patient journey
Pfizer's smoking-cessation app came from internal competition
Conflicting polls highlight uncertainty about the public's opinion of pharma
Practice Fusion founder launches heart-monitoring wearable
The commercial carousel continues to spin: Gilead's head of commercial departs
J&J taps Sneed as communications chief
W2O sells stake to private-equity firm
This Week's Top Op-Eds
The Science and Psychology behind Patient Engagement
By Michael Brzozowski
Healthcare Content Marketing Still Lags But Can Fill Pharma Marketing Voids
By Michael Maher
Millennials Define Health Differently than Other Generations
By Maria Tazi
Why are We Still Shortchanging Women in the Workplace?

From the June issue
Infographic: Merck's Keytruda versus Bristol-Myers Squibb's Opdivo
What do physicians think about biosimilars?
Competition may threaten Gilead as market leader
Drugmakers renew interest in antibiotic development
Top 25 infectious disease products in 2015

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