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The week's top stories
Five things for pharma marketers to know: Friday, November 17, 2017
FDA approves Genentech's hemophilia drug; former Insys CEO pleads not guilty to bribery charges; federal jury rules in favor of Endo in Testim lawsuit
Lions Health to remain segregated after Cannes revamp
Lions Health still stands as a separate two-day event, despite a sweeping revamp of the Cannes Lions festival, disappointing some who decried its lack of full integration within the larger program.
Drugmakers and celebrities partner to raise diabetes awareness
Celebrities such as Angela Bassett and Mike Golic share their personal experiences about diabetes.
Centers for Medicare and Medicaid Services puts $900m IDIQ up for bid
Ketchum, Ogilvy, Porter Novelli, Weber Shandwick, and FleishmanHillard are among the firms that have been awarded past Centers for Medicare and Medicaid Services IDIQ accounts.
Edelman health veteran Donna Duncan joins W2O Chicago
W2O's Windy City office has added three health and analytics leaders over the past six months.
Cut-down Cannes 'saluted' by Publicis despite pull-out, as others give more cautious welcome
French holding company Publicis has welcomed the raft of changes announced to the Cannes Lions festival Monday, while others have given it a more cautious welcome.
This week in opinion
4 Ways to Demonstrate ROI in Non-Personal Promotion
How should marketers demonstrate the value of non-personal promotion?
A Road Map for Your Campaign
By Joe Dessi, Interplanetary
Only 2.6% of board members in Standard & Poor's 1,500 firms have marketing experience.
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