And everything you missed from the 2017 Health Influencer 50
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The week's top stories
Five things for pharma marketers to know: Friday, April 20, 2018
Allergan reverses course on Shire deal; Merck seeks partners for cancer, immune system drugs; J&J diversified vision portfolio and it's paying off.
P&G: healthcare acquisition helps us stay on top of consumer 'megatrends'
By Simon Gwynn
Procter & Gamble said its $4.2 billion acquisition of German firm Merck's consumer health division was about allowing it to respond to the changing demands of an aging world.
Private-equity funds dominate marcomms M&A
Nearly a quarter (22%) of all marcomms M&A deals involved private-equity funds — double the 11% seen in the last two quarters of 2017.
Omnicom Health's CEO on agency consolidation and why Japan's healthcare market is a 'bellwether'
The healthcare marketing group made another major acquisition in the country last month.
PBMs, drugmakers face off over copay accumulators
As with most drug pricing battles, patients yet again are caught in the crossfire.
Omnicom beats estimates in Q1, but sees slight dip in North America
By Lindsay Stein
Omnicom's healthcare revenue was up 2.7% in Q1
Spectrum brings on biopharma, biotech, creative execs
The firm hired five senior staff in the past month.
SORRELL'S EXIT AND WPP'S FUTURE
Read and Scott: 'We don't believe break-up of WPP makes sense'
WPP's joint chief operating officers Mark Read and Andrew Scott have said they do not believe a break-up of the ad group makes sense.
Ogilvy CEO John Seifert on Martin Sorrell's exit: 'The show must go on'
By Oliver McAteer
Seifert said feedback from clients has been positive.
Sorrell on Sorrell: ex-WPP chief in his own words
Campaign looks back at some of Sir Martin Sorrell's musings, barbs and pearls of wisdom in recent times.
Forensic, focused, cantankerous: nine reflections on Sorrell and his style
As Sir Martin clears his desk, PRWeek has collected nine thoughts from the worlds of PR, journalism and agency life on the man, his skills, his temperament, and his future.
Sorrell exit could spell the end for WPP, analysts say
By Simon Gwynn, Campaign
Martin Sorrell's resignation as chief executive of WPP could lead to a breakup of the company and spark other major changes.
Sorrell departs WPP: how an outsider shaped the global ad industry
By John Tylee, Campaign
John Tylee examines how a man who never ran an agency rose to become such a dominant force.
Sorrell quits as WPP chief executive
By Omar Oakes, Campaign
Martin Sorrell has stood down as chief executive of WPP, the company has announced.
AGENCIES, HAVE YOU SHARED YOUR DIVERSITY DATA YET?
In case you haven't noticed, the 2018 MM&M/Publicis Health Diversity Survey is still open. We've made some changes to make it easier for healthcare agencies to anonymously share their diversity and inclusion data with us. Please do so by clicking here. You'll also be entered to win a $500 AMEX gift card for participating. Results will run in the June issue.
AGENCIES, HAVE YOU SHARED YOUR DIVERSITY DATA YET?
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Can the healthcare industry really expect to drive patient engagement?
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Increasing patient engagement as a tool for improving care and outcomes has been a tough code to crack for the healthcare industry. This is particularly true in comparison to the consumer engagement models adopted by companies such as Facebook, Amazon, and Netflix. Read more here.


 
 
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