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The week's top stories
Five things for pharma marketers to know: Friday, July 21, 2017
The FDA to study whether linking to risk information affects patient recall; patients view docs who take industry payments as less honest; Mallinckrodt ups political donations
Pharma spending on CME rose in 2016
It's the third year of consecutive growth for spending on accredited CME, according to the Accreditation Council for Continuing Medical Education.
Publicis Health: Privacy regs won't hamper Marcel's utility in pharma
Publicis Health CEO Nick Colucci talks to MM&M about whether the AI tool will get U.S. and European creative directors to collaborate.
Diabetes drugmakers partner with mobile startups to boost patient engagement
Novo Nordisk and Roche are two examples of drugmakers that are turning to digital-health startups to better engage with patients and mine valuable real-world evidence.
Are you making as much money as your peers?
The 2017 MM&M Career & Salary Survey is open. Fill it out, and tell us about the latest salary and career trends in the pharma and healthcare sectors.
The week in opinion
Want to Win Hispanic Patients? Get Personal
By Jorge Aguilar, Jeff Gourdji, Prophet
More than other patient groups, they want a deeper, ongoing relationship with caregivers.
Partner Content
Populism and Creativity, Live from Cannes, Presented by McCann Health
By Campaign staff
McCann Health, Cannes Lions Healthcare Network of the Year, hosted a roundtable to discuss the role of creativity in a new world order where populism is undermining trust.
MM&M's Top 100 Agencies
Havas Health & You | 2017
In early March, Havas became the most recent mega-organization to unite its health and wellness offerings under a single flag.
Havas Life Metro | 2017
Cris Morton, president of Havas Life Metro, says his company enjoyed a barnburner year.
Havas Life New York | 2017
HLNY has focused on the nitty-gritty: executing first-in-class launches, building relationships, and preserving that culture amid the stress of the agency environment.
Havas Lynx | 2017
Over the span of a few weeks in late February of this year, Havas Lynx lost its leader to the consulting world and replaced him with, well, a leader from the consulting world.
HCB | 2017
Since 2001, Austin-based HCB Health has built up a reputation on a steady diet of device manufacturers and treatment centers.
Healthcare Success | 2017
The agency's client roster is principally composed of hospitals, entrepreneurial doctors, and health systems, among them Kofinas Fertility, The Hernried Center, the Start Center for Cancer Care, and Carolina Vein Specialists.
HealthWork | 2017
The Omnicom-owned firm partnered with Abbott on #BeThe1Donor, a campaign in which soccer legend Cristiano Ronaldo encouraged young adults in seven countries to become blood donors.
Heartbeat | 2017
Prior to its acquisition by Publicis in 2013, the agency was renowned for its digital chops when few healthcare-first agencies had invested fully in the "new" technology.
Huntsworth Health | 2017
Global CEO Neil Matheson points to several factors for growth, including further development of the network's market-access capabilities.
Intouch Solutions | 2017
For an agency that reported double-digit growth in 2015, the 2.8% decline in Intouch Solutions' revenue — to $102 million in 2016 — might seem like a cause for concern.
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