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Latest News
Five things for pharma marketers to know: Friday, December 2, 2016
Mylan CEO defends EpiPen strategy, questions pricing model in the U.S.
As users move to mobile, Google says they made 200 million queries for info about cancer drugs
This Week's News
The 2017 pipeline report: What to know about next year's launches
House passes 21st Century Cures Act that would allow some off-label sharing
Lawmakers cut CME exemption from 21st Century Cures Act
Lilly's branded app for Trulicity looks to address adherence
How Duchesnay USA got over the Kardashian marketing bump
Gilead's Meyers on making deals and finding unmet patient needs
The Latest in Opinion
The New Reality for Pharma Marketers is Drug Pricing
Pharma Marketers Using Programmatic, Consider Privacy and Measurement
By Erin Warner, DRG Digital

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