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MM&M Weekly Digest is a weekly roundup of the week's big stories and notable developments in healthcare marketing, delivered every Friday.
This Week's Big Stories
What Health Communicators Can Learn From Honey Boo Boo
By Deborah L. Shelton
Rep access continues to shrink
Shire, AbbVie join forces for $55B
Gilead, Merck HCV marketing battle may be on horizon
Court invalidates some healthcare subsidies
Miss Idaho shows off diabetes pump
Allergan touts reorg, plans to lay off 13% of workforce
Next target for hep. C drugmakers: co-infections
GSK second-quarter sales disappoint
FDA to review Neupogen biosimilar
Sales of Biogen MS pill pick up overseas
House bill would speed approval once EU OKs same product
BMS Q2 sales slip, Eliquis, Yervoy soar
Payment database confounds doctors
FDA approves a new painkiller
Monday Moves—July 21, 2014
FDA generic division overhaul kicks in
Gilead's idelalisib hat trick
Pharma failures get second life
Avastin pockets another Priority Review label

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