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MM&M Weekly Digest is a weekly roundup of the week's big stories and notable developments in healthcare marketing, delivered every Friday.
This Week's Big Stories
Five things for pharma marketers to know: Friday, January 8, 2016
Former Greyhealth and CDM executives launch Minds + Assembly
Senate committee clears Califf as FDA head
New multiple myeloma drugs prompt cost-effectiveness report
McCann HumanCare names Mazzola as EVP, group creative director
Sanofi promotes Loew to lead global commercial operations
2016 May Bring More Warning Letters, Guidance from FDA
Characters in DTC Ads Used with Little Reason
American Girl: Pharma's New Empathy Model
Is Pharma Taking the Wrong Approach to Patient-Centricity?




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