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MM&M Weekly Digest is a weekly roundup of the week's big stories and notable developments in healthcare marketing, delivered every Friday.
This Week's Big Stories
MM&M's 5 minutes with: Mark Rothera, chief commercial officer, PTC Therapeutics
Guidemark Health jumpstarts rebrand, brings on big-agency grad
Sandoz gets ready to make the biosimilar case with oncologists
Novartis psoriasis drug approval could upend market
J&J Q4 sales slip, but year finishes up 4.2%
Nurse practitioner workforce has just about doubled
Merck to end US Victrelis distribution this year
AbbVie to discount HCV drugs for state HIV programs
Supreme Court says Teva MS patent stands (for now)
Rx painkillers increase risk of birth defects: CDC
Actavis CEO touts his acquisition strategy




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