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MM&M Weekly Digest is a weekly roundup of the week's big stories and notable developments in healthcare marketing, delivered every Friday.
The Week's Big Stories
Why Pharma Should Stop Marketing Products and Start Marketing Services
By Zoe Dunn


ICC Lowe ICC Lowe is a leading, full-service healthcare communications company. Our expertise is delivering medical insights and customer engagement through award-winning creative and digital excellence. For more than 25 years, our strategic goal has been to identify, streamline, and coordinate insightful communications across stakeholder channels.
BMS striving to push Opdivo past Keytruda
Takeda backs Contrave with 900 sales reps
Rate of Sovaldi non-adherence points to need for patient support
Endo makes $2.2B bid for Auxilium
Kantar acquires EvidĂȘncias, expands Brazilian presence
Merck's weekly DPP-IV on par with daily Januvia: study
FDA panel votes against taking drugs for "low-T"
Missing generic hurts Rite Aid
NY sues over Forest Alzheimer's medication
Switzerland wants lower drug prices
AbbVie, Biogen to file MS drug next year
Monday Moves: September 15

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