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The week's top stories
Five things for pharma marketers to know: Friday, February 17, 2017
Microsoft reenters healthcare market; Trump accuses Cummings of avoiding drug-pricing meeting; Trump says ACA replacement plan to be unveiled in March
Orphan drugs face criticism on prices — and from patients
When discussing the nation's ability to stomach orphan drug costs, an analyst has called the price tag "the straw that breaks the camel's back."
Merck's DTC ad for Keytruda hints at more cancer brands turning to TV
Ads promoting Merck's and Bristol-Myers Squibb's immunotherapies could signal the beginning of a new era for DTC.
J2 Global considers divesting parts of Everyday Health
The company acquired Everyday Health in December.
On drug pricing, Acorda CEO is optimistic
Acorda CEO Ron Cohen applauded Marathon's move to pause the commercial activities for its new DMD drug.
Roche gears up to enter loaded hemophilia A drug market
A loaded hemophilia A drug market is an indication patients in and around it are well-served, but that hasn't stopped contenders such as Roche's emicizumab.
Top 25 rare disease brands, by sales
Teva Pharmaceutical Industries' Copaxone is by far the top-selling drug, bringing in $3.2 billion in U.S. sales in 2015.
Industry hires and promotions: February 2017
Novo Nordisk appoints new CEO, and more people moves for you to know about
The week in opinion
How To Make A Doctor Happy: Take Away the Brand Message in a Drug Ad
By Charles Benaiah, Watzan
4 Ways Marketers Can Create Valuable Content That Achieves Brand Objectives
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