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MM&M Weekly Digest is a weekly roundup of the week's big stories and notable developments in healthcare marketing, delivered every Friday.
This Week's Big Stories
5 Steps to Successful Key Account Management
By Chris Lundgren
BI rare-disease awareness push slated for Saturday
Sanofi's new Lantus may not be the new Lantus
Drugmaker shifts sales model to keep pace with formulary decision making
PCORI explains how it will release comparative-effectiveness findings
Poll shows all ages seek digital health tools
Global cancer drug market to grow to $111 billion by 2020: report
Mobile carries WebMD forward
Storytelling in a Multi-Channel Universe
Lilly peglispro delay may be boon for its biosimilar
GSK re-launches OTC diet pill
Survey shows docs shrug off Sunshine
California ponders drug pricing reveal
CDC finds patients using more potent opioids
UK doctors lobby for off-label Avastin use
Vice: Health search queries are being tracked
Lilly Lantus biosimilar to hit EU




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