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MM&M Weekly Digest is a weekly roundup of the week's big stories and notable developments in healthcare marketing, delivered every Friday.
This Week's Big Stories
Marketing in the Modern Attention Economy: 9 "M-Words" Modern CMOs Should Consider
By Richie Etwaru
Medicare numbers trigger physician anger
Study links patient confidence to Rx adherence
Gilead's HCV combo scores priority review
Pfizer palbociclib news divides investors
Merck looks poised to challenge Gilead
Diabetes costliest among non-specialty Rx
Sun Pharma to buy Ranbaxy
Roche seals two deals in one weekend
CDM Group elevates Prince to president
Researchers say Tamiflu a waste of money
Louisiana sends Takeda $9-billion Actos bill
FDA won't review Afrezza until July
Lilly's CDK 4/6 inhibitor a cancer contender
GSK reportedly being investigated for Mideast behavior
Crowdsourcing patient information
Alkermes to submit schizophrenia med this year


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