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MM&M Weekly Digest is a weekly roundup of the week's big stories and notable developments in healthcare marketing, delivered every Friday.
The Week's Big Stories
Cutting Through The Fog: How Clear Communication Can Save Lives
GSK restructures, as respiratory disappoints
Biogen's strong quarter eclipsed by patient death
Takeda's Contrave hits pharmacy shelves
Study hints at how brands should reach Millennials
Crohn's drug shows promise in mid-stage trial
Lilly sales fall, drugmaker to keep rep count low
Consumers swayed by comparative drug claims: study
Monday Moves: October 20
Senate hearing may be on horizon for HCV drug prices
Claims show BMS's Abilify remains strong
NIH tests second Ebola vax in humans
Valeant-Allergan duel continues




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