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MM&M Weekly Digest is a weekly roundup of the week's big stories and notable developments in healthcare marketing, delivered every Friday.
This Week's Big Stories
Five Lessons Theme Parks Have for Medical Convention Success
By Bob Holloway and Tim Nelson
Leading AIDS researcher aboard downed flight MH17
AbbVie nabs Shire for $54B
Treasury urges tax inversion action
Senators press Gilead over Sovaldi price
Biogen poised to shake up hemophilia market
J&J logs $19.5B in Q2 sales
CME commercial support cuts narrow
Visual continuity key to patient adherence
Advocacy group alleges Sanofi-Shire conspiracy
Alzheimer's study to use healthy patients
Roche seeks Avastin cervical-cancer indication
Abbott pairs generics with tax benefit
Lilly's Cyramza misses liver-cancer target
Study links Actos with delayed dementia
Digital sage Richman returns to healthcare
FDA gets treatment guidance from patient advocates
Haymarket launches psychiatry news, CME site
Behavior problems... and solutions




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