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MM&M Weekly Digest is a weekly roundup of the week's big stories and notable developments in healthcare marketing, delivered every Friday.
This Week's Big Stories
Everyday Health buys rare-disease agency Cambridge BioMarketing
Editor's Deskā€”Pill+: Now I'm a Believer
Lawmakers propose allowing pharma companies to share some off-label information
Pharma DTC spending jumps almost 21% in 2014
Doctors want specifics on biosimilar labels
Diabetes diagnoses jumped as a result of healthcare reform
Implement a Direct-to-Patient Approach to Increase Patient Engagement and Retention
Opioid deterrence may work, labeling rules are coming
Physicians call for emphasis on women's health research and care
The New Holistic Approach to Leveraging a Multi-Channel Contact Center
Harrison and Star names co-president
Shire and Cincinnati Children's Hospital team up in rare diseases
Researchers say testosterone ads amount to disease mongering
Bristol-Myers Squibb licenses autoimmune program from Novo Nordisk
Baby boomers are no healthier than others




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