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MM&M Weekly Digest is a weekly roundup of the week's big stories and notable developments in healthcare marketing, delivered every Friday.
This Week's Big Stories
Blockbuster Drug Boycott? What ESI's Sovaldi Threat Means to Big Pharma
By Bill Coyle
Data security in pharma marketing—the path to maturity
By Brian Corn and Paul Pierce
Survey finds pay doesn't make doctors happy
BI rethinks hepatitis business, posts 2013 results
Gilead and AbbVie HCV meds face off in hard-to-treat
Penn and Teller give take on vaccines
2013 favored specialists, specialty Rx
Star Group merges with Vox Medica, Calcium NYC
Roche wraps quarter with two fewer pipeline medications
CDC sees declines in some diabetes complications
Astellas, DOJ settle for $7.3M
FDA approves Glaxo's GLP-1
GSK allegations build in Jordan and Lebanon
Ranbaxy extends branded Diovan's life
Massachusetts painkiller ban overruled
Insurers get personal to nip costs
PhRMA names new leadership
UK court OKs Herceptin biosimilar

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AbelsonTaylor is the largest independent medical advertising agency in the world, serving pharmaceutical, biotech, and health-and-wellness companies globally. Since our beginning in 1981, we have remained singularly focused on brands that help people live healthier lives. We are 100% focused on and passionate about health and wellness. You see it in the brands we represent for our clients. You feel it in the environment we create for our people. We have built a reputation as the most creative agency that creates brand experiences in broadcast, print, and digital. To learn more visit us at abelsontaylor.com and follow us on Twitter and Facebook.




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