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MM&M Weekly Digest is a weekly roundup of the week's big stories and notable developments in healthcare marketing, delivered every Friday.
The Week's Big Stories
How Can Pharmaceutical Companies Build Closer Relationships With Social Patients?
By Jeff Greene


Ogilvy CommonHealth Worldwide is a global healthcare communications network serving clients in our 65 offices across 36 countries.

We provide a full continuum of "For the Life of the Brandâ„¢" services to the healthcare industry including advertising and promotion, brand identity and development, global integration, direct-to-consumer, direct-to-patient, relationship marketing, digital/interactive services, managed care marketing, medical education, media planning and buying, clinical trial recruitment, market research and analytics, strategic consulting, and public affairs and relations.

We view the communication of knowledge and information as vital to the effective performance of brands.

Our ambition is to raise and activate the full 360-degree value of these communications, connecting distinctive insights and ideas to create brands that deliver their commercial potential.

We do this across a global network that is committed to supporting and leading our clients in meeting market demands of the changing healthcare environment.
GSK relaunches
FDA kind of OKs Lilly/BI's Lantus look-alike
Biogen twice-monthly MS drug approved
Lilly takes on Amgen's Enbrel
Doctors do not care about your Fitbit
FDA wants more info on Acura pain drug
Doctors back unique biosimilar names
GSK Ellipta franchise expands
Illumina inks deal with J&J, AstraZeneca, Sanofi
Abbott deal highlights inversion inaction
Sanofi expands Gaucher disease portfolio
Allergan reported to seek out Salix deal
DOJ closes Brilinta investigation
Eisai sues FDA for more patent life
Roche has no rights to Sovaldi, panel rules
Amicus seeks to upset Fabry market
India's Marck gets FDA Warning Letter

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