And everything you missed from the 2017 Health Influencer 50
MM&M's news coverage this week spanned the 2018 Agency 100, the termination of CCOs at McCann Health and Ogilvy Worldwide, and Pfizer's reorganization and decision hold off on drug price increases.
The week's top stories
2018 MM&M Agency 100: Welcome to the new agency world
Everything you need to know about the agency world in medical marketing and communications - including revenue performance and profiles for the top 100 agencies - as well as the trends shaping the industry in general.
Five things for pharma marketers to know: Friday, July 13, 2018
Senate probe finds more contact between Novartis, Cohen; J&J ordered to pay $4.7 billion in talc lawsuit; FDA warns Arog about misleading promotional material.
Pfizer reorg came on heels of its walk-back on price hikes
By Lauren Evans
Wednesday's reorg was designed to position the company for growth in the face of the imminent patent cliff for megablockbuster Lyrica.
MedStar Health selects Doner as AOR
Doner will lead a branding effort for the health system that will roll out in 2019.
McCann Health terminates global CCO following employee complaint
By Oliver McAteer
The agency said Jeremy Perrott violated the agency's code of conduct.
MediaMonks: The lowdown on the company that topped Sorrell's shopping list
If you were unfamiliar with MediaMonks and want to know more about the company that Martin Sorrell has made his first capture, read on.
Ogilvy Worldwide creative chief fired after internal investigation
By Lindsay Stein
Tham Khai Meng has been with Ogilvy since 1999.
John Reid steps into SVP, executive creative role at Razorfish Health
By Emerson Cody
He's a veteran of Deep Focus, Wunderman, and ATTIK.
FDA wants clearer indications, usage language on product labels
The government agency released its latest guidance this week.
Twitter purge of locked accounts welcomed by Unilever's Keith Weed
By Simon Gwynn
Some Twitter accounts could lose millions of followers when the social platform purges large numbers of "locked" accounts this week.
Sorrell interview on MediaMonks' deal: 'You can celebrate for a nano-second'
In an interview with Campaign, Sir Martin Sorrell insisted his new company, S4 Capital, is listening to clients because they are "questioning" how agencies are delivering work.
Sorrell reveals 'very different approach' with $352.3m MediaMonks deal
Sir Martin Sorrell's S4 Capital has agreed to buy Dutch content business MediaMonks in a deal that is strikingly different from how he structured acquisitions at WPP.
Purdue's sales force targeted high prescribers with a 'false narrative,' unsealed lawsuit says
By Lauren Evans
Directing its reps to call on GPs with little to no opioid experience, Purdue introduced aggressive promotional tactics into the prescription opioid marketing playbook.
Did the market overreact to Biogen's Alzheimer's data?
By Lauren Evans
Biogen's recently soaring stock price can be attributed to investor optimism in one of the most stubborn areas of drug development.
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