View web version
MM&M Weekly Digest is a weekly roundup of the week's big stories and notable developments in healthcare marketing, delivered every Friday.
This Week's Big Stories
Pharmanormal activities
Inhaled insulin stymied by drive for value
UCLA looks to Twitter for health trends
Centron scuttles HealthStar name, sells LehmanMillet
Makovsky's head of health moving to Finn Partners
Torres: Career challenges prepared her to take reins at McNeil
21st Century Cures bill advances to House floor
Giant names Gold as CEO, adds CFO
Cancer center and tech co. test Apple Watch in breast-cancer patients
Banner triggers OPDP letter to Oak Pharmaceuticals
OPDP finds fault with Rapaflo website


"5 Rules for Planning an Effective Multi-Channel Campaign" is an inforgraphic designed to ensure pharma, biotech, and media planners to follow best practices in budgeting and crafting their campaigns. By having concrete goals and planning for measurable results, you can exceed your marketing expectations.

For details on how to advertise in MM&M Weekly Digest, please email Doreen Gates

To unsubscribe from the MM&M Weekly Digest click here.
To manage your entire MM&M profile login to your account.

You are subscribed as: %%EMAIL%%

To contact Haymarket Media for general questions or unsubscribe problems, please reply to this email.

All MM&M newsletters are sent from the domain "". When configuring e-mail or spam
filter rules, please use this domain name.

Medical Marketing & Media Magazine
114 W. 26th Street 4th Floor
New York N.Y. 10001
Phone: (646) 638-6000
Fax: (646) 638-6150

© 2015 Haymarket Media Inc.