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MM&M's Weekly Digest is a roundup of the week's top stories and notable developments in healthcare marketing, delivered every Friday.
The Week in Celebrity Endorsements
Five things for pharma marketers to know: Friday, August 26, 2016
Shire taps Jennifer Aniston for awareness campaign as it enters the eye care market
News to Know
In Medivation deal, Pfizer will gain an oncology blockbuster
Reimbursement rather than Brexit more likely to impact how drugmakers order global launches
Anti-smoking group Truth releases musical FOMO spot for MTV Video Music Awards
Focus on Women's Health
Drugmakers revive R&D focus on long stagnant women's health market
Long neglected, the osteoporosis market prepares for new entrants
Top 25 women's health products, ranked by 2016 forecasts
The Week in Opinion
3 Lessons on Behavior Change from Pokémon Go
By William Martino
How About a Moon Shot for Orphan Diseases?
By Sander Flaum




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