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MM&M Weekly Digest is a weekly roundup of the week's big stories and notable developments in healthcare marketing, delivered every Friday.
This Week's Top News
Omnicom to acquire BioPharm Communications
Bristol-Myers Squibb plans to spend more on DTC for Opdivo
Time is running out: Fill in MM&M's Agency questionnaire
Post Pfizer, Allergan faces the future
Spending on drugs is up, but by how much?
2016 Pharma Report: All the data in one place
2016 Pharma Report: Index of top 20 drugmakers
This Week's Top Op-Eds
Marketers Must Help Decode the EHR for Pharma
Somebody Should Get Fired for Hiring IBM
By Jeff Schatz
Reframing the Debate: Why Drug Spending Can Lower Costs
By Peter Pitts

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