And everything you missed from the 2017 Health Influencer 50
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The week's top stories
Five things for pharma marketers to know: Friday, January 19, 2018
Biogen, UCB reportedly showing interest in Acorda acquisition; Kite Pharma and Pfizer to develop combo lymphoma therapy; hospitals to form generics nonprofit
Why Greater Than One's Elizabeth Apelles stands firm on independence
The CEO of the independent healthcare agency discusses growing a business in digital in the early 2000s and the perks of remaining independent.
YouTube announces measures to earn back trust from advertisers and agencies
In an effort to assure advertisers and agencies on brand safety, Google has announced two new requirements for video creators that intend to join the YouTube Partner Program.
New tactics change clinical trial awareness game
Recruitment for clinical trials has never been easy. New tools and tactics could change that — assuming the sheer volume of information doesn't overwhelm trial organizers.
Sandoz lines up potential third-to-market Humira copy
Although if approved, it's not likely to launch in the U.S. for quite some time.
Can digital tools really change patient behavior?
New research calls into question the behavioral effects of some digital health tools.
McCann Health promotes Marcus Sigurdsson to global chief digital officer
Sigurdsson is charged with leading the agency's digital offering to meet growing client demand.
What Facebook's news feed changes mean for brands and publishers
Facebook's decision to reprioritise its news feed to favour "social interactions" over other forms of content may please its users but will be challenging for brands.
Machine Learning Can Decipher Data
By Kevin Troyanos, Saatchi & Saatchi Wellness and Earlene Worrall, Insync
As researchers and analysts, we interact with a wide array of market research pros in the health and wellness space.
No Female Keynotes at CES but Alexa's Voice was Heard Above All Others
By Tom Ollerton, We Are Social
The tech that's most likely to survive post-CES hype is voice but brands should rethink their gendered approach.
Interview | Patrick Richard, Syneos Health Communications
How can pharma brands actionize the data they are collecting? Larry Dobrow, MM&M senior editor, and Patrick Richard, EVP and managing director, data sciences, Syneos Health, weigh in on leveraging data and analytics in this video, sponsored by Syneos Health.
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