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MM&M's Weekly Digest is a weekly roundup of the week's big stories and notable developments in healthcare marketing, delivered every Friday.
Today's Top Stories
Five things for pharma marketers to know: Friday, July 22, 2016
Biogen ends Tecfidera DTC campaign, citing prescriptions
The Week in News
Novartis ups marketing investment in Entresto, by $200 million
Avanir marketing chief on selling first-in-class therapies
Why competing agencies are joining forces to give parents more time off
ZS' Pete Mehr on embracing and adapting to change
At Work With: ContextMedia:Health's Ashik Desai
The Week's Top Op-Ed
Califf's Plans May Be Tempered By Election
By Wayne Pines

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