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MM&M Weekly Digest is a weekly roundup of the week's big stories and notable developments in healthcare marketing, delivered every Friday.
The Week's Big Stories
Wearable Devices: Thinking Beyond the Backend
By Michael Matos, Jr., and Rob Rothschild
Price Matters: How to Create a Balanced Price Communication Approach
By Jennie Fischette

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AbelsonTaylor is the largest independent medical advertising agency in the world, serving pharmaceutical, biotech, and health-and-wellness companies globally. Since our beginning in 1981, we have remained singularly focused on brands that help people live healthier lives. We are 100% focused on and passionate about health and wellness. You see it in the brands we represent for our clients. You feel it in the environment we create for our people. We have built a reputation as the most creative agency that creates brand experiences in broadcast, print, and digital. To learn more visit us at abelsontaylor.com and follow us on Twitter and Facebook.
PhRMA Urges Court to Reject Off-Label Promotion Case
Amgen sends PCSK9 to FDA
Painkiller maker Acura gets NIH grant
FDA wants Alexion to clean up
Eli Lilly and BI's Jardiance hits shelves
FDA Cautions Consumers on Ebola Web Promotions
Roche spends $8.3B for lung drug
Judge blocks FDA bid to allow generic Precedex
Consultants expect M&A tempo to continue
GSK drug gets aplastic anemia indication
Biologics have higher psoriatic arthritis adherence
IRS struggles with device tax
White House proposes Hobby Lobby alternative




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