And more on patient communities
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The week's top stories
Five things for pharma marketers to know: Friday, September 22, 2017
Express Scripts' Miller says new models needed to pay for CAR-T; FDA warns about Intercept drug deaths; CVS puts limits on opioid scripts
New pharma CEOs to face payer, pricing challenges
They are tasked with addressing an increasingly tough payer environment and ongoing criticism of the industry's drug-pricing practices.
Online patient communities consider the platform: Facebook, or somewhere more private?
Facebook itself has more than six million health-related groups.

New Cologuard ad tries humor to make colon screening accessible
Exact Sciences has found success by marketing Cologuard in ads airing on networks like MSNBC, CNN, and Fox News.
UDG Healthcare acquires MicroMass, for up to $75.8 million
The company also this year has purchased Vynamic and Cambridge BioMarketing.
Wieden+Kennedy and The Atlantic win ADCOLOR's Ad of the Year for "Typecast"
"Blood Equality" for GMHC by FCB Health was another honoree for Ad of the Year.
American Cancer Society: 'We are more than just a research organization'
The new brand campaign, Attacking Cancer from Every Angle, showcases all the services the organization provides.
At ADCOLOR, 'Five Woke Women' challenge perceptions of identity in the workplace
A "seat at the table" isn't enough, says Oath's Allison Allen, in wide-ranging discussion at annual diversity conference.
Accessible website design for users with disabilities lags far behind demand
Too few of the billions of sites online are usable for disabled people, says AudioEye's CEO.
The week in opinion
Why Educating the Board about Your Latest Campaign Matters
By Joe Dessi, Interplanetary
What is second nature to most marketers may not be well understood by healthcare professionals who have spent their careers as physicians, researchers, or caregivers.
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