View web version
MM&M Weekly Digest is a weekly roundup of the week's big stories and notable developments in healthcare marketing, delivered every Friday.
This Week's Big Stories
Tecfidera sales slow, Biogen to maintain "significant" sales force
Merck HCV med's efficacy matches competitors'
FDA takes unusual stance on ALS drug
Sales rise as Amgen outlines cardiovascular strategy
Partners+Simons CEO takes helm at parent company Myelin Health
Merck files Keytruda for lung cancer, eyes first-line niche
Lilly sees sales fall but reaffirms 2015 revenue guidance
J&J to pay $63M in Motrin case
Mylan's generic Sovaldi launches in India
FDA grants Pfizer lung-cancer drug Breakthrough Designation
Conflict-of-interest rules spur $23M investment
Omnicom reports boost in Q1 net income
Almost one-third of physicians participated in an ACO last year: Medscape
Actavis case may not serve as Namenda precedent


"5 Rules for Planning an Effective Multi-Channel Campaign" is an inforgraphic designed to ensure pharma, biotech, and media planners to follow best practices in budgeting and crafting their campaigns. By having concrete goals and planning for measurable results, you can exceed your marketing expectations.

For details on how to advertise in MM&M Weekly Digest, please email Doreen Gates

To unsubscribe from the MM&M Weekly Digest click here.
To manage your entire MM&M profile login to your account.

You are subscribed as: %%EMAIL%%

To contact Haymarket Media for general questions or unsubscribe problems, please reply to this email.

All MM&M newsletters are sent from the domain "". When configuring e-mail or spam
filter rules, please use this domain name.

Medical Marketing & Media Magazine
114 W. 26th Street 4th Floor
New York N.Y. 10001
Phone: (646) 638-6000
Fax: (646) 638-6150

© 2015 Haymarket Media Inc.