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MM&M Weekly Digest is a weekly roundup of the week's big stories and notable developments in healthcare marketing, delivered every Friday.
This Week's Big Stories
Rethinking Healthcare Communications Through the Prism of Rare Diseases
Merck's IMPROVE-IT trial hits big, supports wider Zetia use
Sanofi offers glimpse of next-gen. insulin strategy
Analyses support Pradaxa safety profile
Ariz. film, entertainment agency adds depth to Fingerpaint
EHRs blur line between marketing and assistance: researchers
PCSK9s stalk Merck's Vytorin
Tufts: drug dev costs have jumped 145%
FDA approves abuse-deterrent Hysingla ER
Gilead buys priority voucher for $125M
Unsealed court documents shed light on opioid marketing
FDA delays rule on generic drug labeling amid controversy
Study finds new benefits in highly promising heart drug
FDA clears new tool for Ebola arsenal
Inovio sticks with prostate cancer drug




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