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"If we argued our pricing case in a court of law, we'd win. But facts and figures are not winning the hearts and minds of the public."

Sharon Callahan
CEO
TBWA\World Health

 



Outlook 2017

Pharma was the easiest of targets during the 2016 Presidential campaign. Just how much of that bluster will translate into 2017 policy initiatives? The December issue of MM&M offers a comprehensive look at the issues staring down the industry as it heads into the new year.

CLICK HERE for content from "Outlook 2017," including:

Read the report. Share it instantly on Facebook, Twitter, and LinkedIn. Post your own comments. It's all FREE and it's right here.






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