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"Medical advertising could look and sound like advertising. It didn't need to look like medicine anymore."

Lester Barnett
The godfather of branding
Barnum Communications


MM&M: The First 50 Years

The first issue of MM&M was published in October 1966. Fifty years on, we take a look back and a look forward: Back at the stories and trends that defined their eras, forward to the issues and campaigns that will prove pivotal in the years ahead.

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