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"We've started
to treat print
and TV as noise in
the background"

A.J. Triano
VP, Connected Health
Palio+Ignite

DTC gets smart

Prime-time TV commercials targeting millions of consumers are no longer representative of the future of pharmaceutical advertising. Smart marketers are thinking outside the tube and experimenting with video, gaming and mobile initiatives. Larry Dobrow reports

CLICK HERE for full coverage of MM&M's DTC Report from the April 2014 issue, including:

Expert interviews and commentary from:
  • Brad Sippy, VP, Marketing, Sunovion
  • Anush Prabhu, Chief Channel Planning and Investment Officer, Deutsch
  • A.J. Triano, VP, Connected Health, Palio+Ignite
  • David Adelman, Founding Partner, Moddern Marketing
  • Harry Wang, Director, Health and Mobile Product Research, Parks Associates
  • Holly Dunn, Client Director, Digital Investment, Initiative
  • Mike Rutstein, Founder and CEO, Strikeforce Communications
  • Brad Adgate, SVP, Research, Horizon Media
The latest DTC data from Nielsen, including:
  • Total DTC Spend, 2009-2013
  • Top 20 Companies by DTC Spend, 2013
  • Top 20 Brands by DTC Spend, 2013
  • DTC Spend by Media Channel, 2013
Plus a special feature on the 10 Riskiest DTC Ads Ever!


Read the report; share it instantly on Facebook, Twitter, GooglePlus and Linkedin; post your own comments; and view or download a PDF of the beautifully designed original layout from the print edition of MM&M. It's all FREE and it's right here.




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