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"Patients are
inundated with
information. You
can understand
why there might be
some frustration
."

Stephanie Tsolakis
senior director, brand marketing
Teva Pharmaceuticals

 


Keeping Pace
with Patients

As patient expectations continue to rise, pharma marketers are having to boost their efforts to keep up in the quest to make meaningful contact with tech-empowered audiences. But a few savvy companies seem to have cracked the communication code, moving to the forefront of this movement. Larry Dobrow reports

CLICK HERE for full coverage of MM&M's Patient Education/Marketing Report from the September 2014 issue, including:

Exclusive interviews and expert commentary from:

  • Lara Viau, SVP marketing, Digitas Health LifeBrands
  • Vic Noble, consumer marketing lead-ADHD, Shire
  • Shannon Hartley, managing partner, healthcare, Rosetta
  • Stephanie Tsolakis, senior manager, brand marketing, Teva Pharmaceuticals
  • Deb Deaver, president, CDMiConnect
  • Steve Pashkoff, creative group head, Merkley + Partners
  • Venu Vittaladevuni, group product manager, Genentech
  • Erich Hartmann, creative group head, Merkley + Partners
  • Pauline Coderre, strategy consultant, health education development for US medical, Eli Lilly

Read the report; share it instantly on Facebook, Twitter, GooglePlus and LinkedIn; post your own comments; and view or download a PDF of the beautifully designed original layout from the print edition of MM&M. It's all FREE and it's right here.





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