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Five things for pharma marketers to know: Tuesday, June 27, 2017
Merck announces positive trial results for CETP inhibitor; Purdue Pharma defends withholding of OxyContin marketing material; Roche's experimental haemophilia drug significantly cuts bleed rate
LiquidHub acquires Eveo to form new health offering
The agency founded by Olivier Zitoun in 1999 has been snapped up as part of LiquidHub's push to offer multi-disciplinary capabilities.
Standing out in crowded cancer market
Opdivo's marketing campaigns need to both market to and educate consumers about the new immunotherapy cancer treatment.
MM&M Video
Interview | Ross Toohey, 2e Creative
How has the agency-client relationship changed over the past year? Ross Toohey, president and CEO of 2e Creative, shares his perspective with Larry Dobrow, MM&M senior editor. The video is sponsored by 2e Creative.
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