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Five things for pharma marketers to know: Monday, April 24, 2017
QuintilesIMS partners with Salesforce; the E.U. to decide on new EMA location by June; drugmakers boost lobbying dollars in Q1
A new tool seeks to educate docs about Parkinson's symptoms
The device could be used by physicians to better understand the severity of a patient's symptoms and elicit empathy.
Purdue Pharma hires new VP of public affairs, communications
Josephine Martin was previously EVP of public affairs at PhRMA.
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Peter Weissberg, VP of market access at Intouch Solutions, shares specific ways to drive HCP and patient engagement via coverage and reimbursement insight. This video was produced by the MM&M Content Lab.
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