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Latest News
Five things for pharma marketers to know: Tuesday, January 31, 2017
Diabetes patients sue drugmakers over price increases; the FTC opens Mylan investigation; Fitbit to ramp up marketing
Merck launches DTC campaign for Keytruda
The drugmaker previously launched an unbranded campaign about lung-cancer biomarkers.

Latest Opinion
Giant's Kristina Ellis Highlights 6 Campaigns that Create Empathy
By Kristina Ellis, Giant Creative Strategy
Here are six creative campaigns that use creativity to connect with the audience.
A Reformed FDA Under Trump Likely Means Uncertainty
By John Kamp, Coalition for Healthcare Communication.
It's hard to be against the concept of reform, but Trump is better known for epithets than policy details, Kamp writes.
Nominate a woman leader!
MM&M opens nominations for Hall of Femme
MM&M last year named its inaugural class of 16 Femmes and 20 Women to Watch. Who should be considered for this year's list of breakthough women?
The Agency Gallery
Featured Agency: Havas Tonic

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