And more about the off-label debate ...
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Five things for pharma marketers to know: Thursday, October 19, 2017
The FDA approves Kite's CAR-T therapy; Omnicom reports strong Q3 performance for healthcare agencies; Hearst to acquire Rodale, up health presence
Up to 20% of pharma brands moving digital media spend to point-of-care
Two point-of-care companies have received hundreds of millions of dollars in funding. One of them, Outcome Health, is facing allegations about padding data.


Do online patient communities drive doctor conversations? In our behavioral intent study, we take a closer look at the role of online patient communities to uncover how patient influencers impact health decisions. Download the study to find out which shared information motivates behaviors and where all the activity takes place.
From the archives: the off-label debate
Califf calls for marketers to develop off-label 'code of ethics'
The former FDA commissioner said marketers need to focus on ensuring that off-label promotion is "non-misleading."
Off-label legal settlements do little to change prescribing patterns
An analysis of claims data found that an off-label settlement for one Eli Lilly drug did not significantly change how often it was prescribed off-label after the settlements.
Industry groups petition the FDA over off-label rule
PhRMA, BIO, and the Medical Information Working Group filed a citizen petition over a final rule they say raises risks for drugmakers.

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