And more about the off-label debate ...
View web version
Latest News
Five things for pharma marketers to know: Thursday, October 19, 2017
The FDA approves Kite's CAR-T therapy; Omnicom reports strong Q3 performance for healthcare agencies; Hearst to acquire Rodale, up health presence
Up to 20% of pharma brands moving digital media spend to point-of-care
Two point-of-care companies have received hundreds of millions of dollars in funding. One of them, Outcome Health, is facing allegations about padding data.

FROM OUR SPONSOR



Do online patient communities drive doctor conversations? In our behavioral intent study, we take a closer look at the role of online patient communities to uncover how patient influencers impact health decisions. Download the study to find out which shared information motivates behaviors and where all the activity takes place.
From the archives: the off-label debate
Califf calls for marketers to develop off-label 'code of ethics'
The former FDA commissioner said marketers need to focus on ensuring that off-label promotion is "non-misleading."
Off-label legal settlements do little to change prescribing patterns
An analysis of claims data found that an off-label settlement for one Eli Lilly drug did not significantly change how often it was prescribed off-label after the settlements.
Industry groups petition the FDA over off-label rule
PhRMA, BIO, and the Medical Information Working Group filed a citizen petition over a final rule they say raises risks for drugmakers.

Subscribe to MM&M

Medical Marketing & Media offers the most relevant news, analysis, opinion, feature stories and special reports to more than 16,000 marketing executives at pharma companies, agencies, and in healthcare media. Click here to subscribe. 





Advertise
For details on how to advertise in MM&M News Brief, please email Doreen Gates

Unsubscribe
To unsubscribe from the MM&M News Brief click here.
To manage your email preferences please click here
To manage your entire MM&M profile login to your account.

You are subscribed as: %%EMAIL%%

To contact Haymarket Media for general questions or unsubscribe problems, please reply to this email.

All MM&M newsletters are sent from the domain "email.mmm-online.com". When configuring e-mail or spam
filter rules, please use this domain name.

Medical Marketing & Media Magazine
275 7th Avenue, 10th Floor
New York N.Y. 10001
Phone: (646) 638-6000
Fax: (646) 638-6150
http://www.mmm-online.com/

© 2017 Haymarket Media Inc.