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Five things for pharma marketers to know: Wednesday, February 10, 2016
50 celebrity healthcare endorsements
IPO filing reveals Cannes Lions makes $59 million in annual revenue
Federal agencies and ad groups join forces for prediabetes campaign
At Work With: Digitas Health LifeBrands' Jennifer Durante
Read the complete February 2016 Digital Edition
Celebrity drug ads: Opportunity or PR disaster?
The best and worst celebrity pharma moments
Express Scripts' Steve Miller takes on drug industry in pricing battle
Marketing challenges remain in crowded metabolic market
Diabetes R&D narrows in on glycemic control
Medicines360 CEO battles for IUD access


Back in 2000, Susan Miller and Rico Viray started The CementWorks in their New York City apartment. Today, The Bloc is one of the largest independent healthwellness creative engagement agencies in the United States, with over 190 employees.

We bring best-in-class category and customer expertise, plus core digital capabilities, to develop pioneering customer-centric programs. It’s made us the most awarded healthcare agency in the US, and recognized by Advertising Health as #3 worldwide.

The Bloc is also a founding member of Indigenus, a global network of independent healthwellness communication companies.



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