The MM&M Consumer Monthly delivers all the latest news and updates on healthcare consumer marketing and media direct to subscribers, providing a valuable and timely information resource for the busy marketer. To access the full text, simply click the headline. 

LATEST NEWS

Boniva print ad hyped efficacy, says DDMAC

A print ad for Genentech's Boniva overstated the osteoporosis drug's efficacy, said the FDA's Division of Drug Marketing, Advertising and Communication in an untitled letter.
 

Dey launches EpiPen app

Mylan's Dey Pharma launched MyEpiPen App, designed to help patients with severe allergies and their caregivers cope with episodes of anaphylaxis.
 

Sanofi consumer unit to launch OTC Allegra

The FDA approved over-the-counter use of Sanofi-Aventis allergy drug Allegra, paving the way for launch by the French drug maker's US consumer healthcare unit, Chattem.
 

New depression med hopes to grab a piece of the $12 billion pie

With depression brand leaders Cymbalta and Lexapro closing in on patent expiry, Clinical Data's newly approved Viibryd (vilazodone HCI) for major depressive disorders hopes to carve out a piece of the roughly $12 billion US market.
 

FROM THE MAGAZINE

DDR on DTC: Uloric

I suppose many people think of gout as just another example of the indulgences of the past decade finally catching up with aging Baby Boomers.
 

Lovitz, J&J have fun with seriousness of psoriasis

Johnson & Johnson's Centocor Ortho Biotech is launching a psoriasis awareness campaign featuring sufferer Jon Lovitz.
 

The changing role of brands

A brand is more than just a symbol, slogan or trade name. It transcends logos and visual identities. Brands establish identity, provide differentiation and, most importantly, drive economic value.
 

WPP shops collaborate on digital firm

Two WPP shops--ghg and digital specialty VML--are collaborating on an answer to Publicis' digi-behemoth Digitas.
 

CDM beams Barich back to 42nd Street

Cline, Davis & Mann is beaming CDM Princeton president Kyle Barich back to the New York mothership to serve as director of client services.
 

Durex moves to Euro in review

Reckitt Benckiser shifted global advertising for Durex to Euro RSCG Life Worldwide, Advertising Age reported.
 

Targeted marketing isn't 'unfair and deceptive'

In a recent move a consortium of organizations filed a complaint with the FTC alleging that, "Health marketers are using digital data on consumers to promote medical products and services" and trying to "influence consumer behavior in some of the most personal and profound decisions they will ever have to make..."
 

Pharma marketers using iPad to their advantage

Companies worldwide see the iPad as the latest tool to connect with customers, and the healthcare industry is no exception. However, rather than as a consumer marketing tool or health application, some healthcare companies find the iPad's biggest advantage is in the hands of their marketing and sales forces.
 

Antidote: aspirin

Good old aspirin, therapeutic compound derived from willow bark, take a well-deserved bow. Well-publicized cases of aspirin induced bleeding are not the topic du jour.
 

32% of firms lack social media plan

Two-thirds of life science company executives use social networking or plan to on behalf of their companies, a recent Deloitte survey said.
 

Special Reports

Patient Marketing Report: Thinking Past the Pill

Pfizer is investing heavily in adherence, putting patient support programs on equal footing with some of its drugs, Matthew Arnold reports
 

Global Report: Advertising that Travels

Languages, cultures and federal regulations aside, is marketing pharmaceutical products outside of the US all that different? Ben Comer talks global strategy with the experts
 

Advertitis: The Search for a Cure

All too often in pharmaceutical advertising, somewhere between the initial idea and the finished product, the communication—and the originality—disappears. Ross Thomson and Craig Sponseller, MD, explain why it's essential for creative and medical to work seamlessly together
 

The Age of Engagement

There's more to patient programs than simply telling folks what to do. Ben Comer looks at ways to drive actions
 

Making Marketing Dollars Count: Made to Measure

In an age of accountability, where every dollar counts, Deborah Dick-Rath talks to industry insiders about how they can make a measurable difference in their marketing mix
 

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