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Latest News

Pfizer sales up, as it braces for Lipitor down side

Pfizer reported higher fourth-quarter sales, but the world's largest drug maker also revealed more downsizing and R&D cuts as it braces for the expiry of the Lipitor patent later this year.
 

Brand.com sites for sleep aids and ED drugs drive scripts

Levitra.com led the pack among product websites that drove consumers to the doctors to request a prescription, according to a Manhattan Research survey.
 

With job stress high and money tight, women refocus on health, says survey

The percentage of women surveyed that said they're buying prescription medications was way up in 2010 - to 64% from 48% in 2009 - a jump the survey's sponsors, Saatchi & Saatchi Wellness and Time Inc.'s Health, said points to a recessionary refocusing on personal health with great potential for healthcare marketers.
 

Only a fraction of pharma ad budgets go to mobile, survey finds

Pharma manufacturers expressed a clear interest in launching new mobile initiatives in the coming months -- if they haven't launched them already -- but nearly three-quarters of the companies surveyed said mobile budgets represent 5% or less of their total ad spending, a new survey found.
 

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As online video consumption soars, healthcare marketing strategies must evolve to take advantage of increasing engagement and audience reach. Learn how to curate, manage and distribute multimedia content across channels in an increasingly diverse media environment. Download the white paper now.

In Brief

People news: Pfizer and GlaxoSmithKline

Pfizer named GSK's Dr. Yvonne Greenstreet SVP, head of medicines development for its Specialty Care Business Unit.
 

LATEST FEATURES

Patient Education Report: Class Apps

Mobile apps are the future of patient education and disease management, promising better tracking, improved adherence and richer patient-doctor dialogue, reports Matthew Arnold
 

MM&M Therapeutic Focus: Cardiovascular

The patent cliffs for the two biggest cardiovascular products are due to arrive this year and next, paving the way for generics. But don't count brands out in this category just yet
 

Medical Advertising Hall of Fame: Guiding Lights

Lauren Folino and Tracy Peterson look back on the extraordinary lives of the three newest members of the Medical Advertising Hall of Fame
 

Driven to Tiers

While healthcare reform presents issues and challenges for pharma, not to worry: reform also brings with it numerous opportunities to increase sales and market share
 

MM&M Awards 2011: Put Your Best Work Forward

The MM&M Awards 2011 program is open for business. This is your chance to put your best work forward, showcase your talents and get the recognition you deserve
 

Headliner: Novo Nordisk's Heather Millage

Novo Nordisk has built a dizzyingly successful business on insulin sales (34 quarters of double-digit growth and counting), but when the company got into the GLP-1 scrum with the approval, a year ago, of Victoza for type 2 diabetes, it was on terra incognita.
 

2010/11 PMD




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