PMD 2008/09 EDITION

Pharmaceutical Marketers Directory 2008/09

Just decide how big a statement you want to make this coming directory year...and where you want your brand to shine for a full 365 days. With one insertion in the PMD you're reaching your most important audience 365 days a year. No random readers. No waste. Just pharma and healthcare decision-makers in the fast line of their industry. Give Suzanne Besse, a call today at 561-237-6122 or e-mail: Suzanne@pmdcentral.com.

Webcast

Personal and Private: Can You Really Have It All?

Date: Wednesday, February 25, 2009

Time: 2 pm EST/11 am PST

Click here to register for free

Featured speakers: 
Nancy Phelan, Executive Director, Consumer Communications & eMarketing Wyeth
Stu Klein, General Manager, Lowe Alchemy
Joe Meadows, Vice President, Marketing and Creative Services, Catalina Health Resource

Webcast

The Next Generation of Patient Adherence and Persistence Programs
Date/time: Available on demand

Click here to view on demand

Improving patient adherence and persistence is the holy grail to pharmaceutical marketers. And while companies continue to pump resources into researching and analyzing why patients stop taking medicines, few programs have been able to move the needle. In this special live web cast event, experts in pharmaceutical marketing, behavioral science and CRM collaborate in an attempt to crack the patient adherence code.

Sponsored by Cegedim Dendrite

The next generation of patient adherence

Order your copy!

2008/09 Pharmaceutical Marketers Directory

Save 10% off the cover rate ($295) with this special introductory offer.
Click here to order.

ENTER THE MM&M AWARDS 2008!




ENTER THE MM&M AWARDS 2008

Late deadline extended to Friday, June 6.

There is still time to enter. Don't miss your last chance to submit your best work. The deadline for submissions is June 6. Visit www.mmm-online.com/awards to submit your entry today.

TOP JOBS

To find out about the MM&M Careers Section contact:
Scott Dattoli at 646-638-6015

New Drug Dossier

Click here to subscribe

MM&M's New Drug Dossier combines promotional insights with clinical information to offer marketers the first complete online resource for newly approved drugs. 

MM&M Service Directory Featured Company


MM&M Agency A-to-Z Survey 2011

Don't miss your chance to be a part our definitive annual directory of healthcare agencies! Deadline is June 8th.  For more information contact Ty Bartholomew at 646-638-6015 or ty.bartholomew@haymarketmedia.com.


Connect with Direct Marketing Specialists


Subscribe Today


MM&M 
offers the most relevant news, analysis, opinion, feature stories and special reports to nearly 15,000 marketing executives at pharma companies, agencies and in healthcare media. Click here to subscribe.

MM&M Career & Salary Survey Premium Edition

Are you making as much as your peers?

Complete the MM&M Career & Salary Survey 2008 now for a chance to win the latest Nintendo console. All responses will remain confidential. Click here to take the survey. 

 


The MM&M News Brief provides news and features delivered direct to your inbox. To access the full text, simply click the headline.

Latest News

DTC spend down 3% in '07, but mass-market ads still strong

Drug industry spending on consumer advertising dropped 3% in 2007 to $5.15 billion, from $5.31 billion in 2006, but spending on product advertising, particularly TV and magazine ads, continued to climb.
 

FDA rejects Merck's Cordaptive

The FDA has issued Merck a not approvable letter regarding its developmental cholesterol-lowerer dubbed Cordaptive.
 

Medical colleges must ban gifts, says report

Medical schools and teaching hospitals should ban gifts to physicians and other faculty, staff, students and trainees, whether on-site or off-site, including food and travel, said the Association of American Medical Colleges [AAMC].
 

Pre-launch promotion crucial to brand strategy: Sanofi-Aventis marketing VP

Getting your brand noticed early in its lifespan is a crucial component to pharmaceutical product position strategy said, Corinne Le Goff, vice president, marketing, at Sanofi-Aventis.
 

Publishers partner with Sermo for "world's largest journal club"

Sermo, the physician online community, formally launched its "Discuss on Sermo" initiative, by which journal publishers provide links to articles and research and can facilitate discussions on them among their readers and Sermo members.
 

Sponsored Text


NEW! Guide to Better Outcomes Measurement in CME

With new guidelines for evaluation and improvement criteria released by the ACCME, reaching and meeting new levels of compliance through outcomes measurement is more critical than ever. Learn how interactive media can be used to produce objectively measured changes in behavior along with gains in knowledge.

Download the Guide Now!

In Brief

Company news

HMP Communications Holdings LLC has acquired med ed firm Princeton Media Associates LLC.
 

Product news

Progenics Pharmaceuticals and Wyeth announced that the FDA has approved Relistor (methylnaltrexone bromide) subcutaneous injection for the treatment of opioid-induced constipation (OIC) in patients with advanced illness who are receiving palliative care, when response to laxative therapy has not been sufficient.
 

People news

Sales team support services firm Publicis Selling Solutions (PSS) announced the following new hires and promotions.
 

Latest Features

DTC Report: Steady Migration

Slowly but surely, consumer advertising and promotion is getting smarter and more targeted as marketers broaden their media plans to cope with a dearth of blockbusters to birth. Matthew Arnold reports on the trends and figures for DTC
 

Navigating Restricted Waters

What's the difference between regulations, codes, guidelines and rules? Linda Klein defines the terminology, and examines the regulatory challenges facing the industry in the next year, their impact on healthcare communications and helps companies steer clear of the confusion
 

Rule of the Tool

To the person who only has a screwdriver, every task looks like it can be completed using that screwdriver, even when it's clearly the wrong tool. Ross Thomson applies this logic to pharma creative
 

Heavyweights Fall Hard

With advertising expenditures continuing on a steady decline, there is no end to the suffering of medical/surgical journals—especially the biggest players. PERQ/HCI's Eugene M. May reports on the top advertisers,products and categories in 2007
 

Headliner: Genentech's Len Kanavy

Genentech VP, commercial operations, Len Kanavy was surprised, humbled and honored to receive this year's honorable mentor award from Healthcare Businesswomen's Association.
 




Advertise
For details on how to advertise in MM&M News Brief, please email Doreen Gates

Unsubscribe
To unsubscribe from the MM&M News Brief click here.
To manage your entire MM&M profile login to your account.

You are subscribed as: %%EMAIL%%

To contact Haymarket Media for general questions or unsubscribe problems, please reply to this email.

All MM&M newsletters are sent from the domain "email.mmm-online.com". When configuring e-mail or spam
filter rules, please use this domain name.

Medical Marketing & Media Magazine
114 W. 26th Street 4th Floor
New York N.Y. 10001
Phone: (646) 638-6000
Fax: (646) 638-6150
http://www.mmm-online.com/

© 2013 Haymarket Media Inc.