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MM&M Agency A-to-Z Survey 2011

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Latest News

Market researchers wait for business to return to Minnesota

Paying Minnesota physicians to participate in marketing surveys is no longer considered illegal, but tell that to pharmaceutical and medical device companies.
 

Docs say pharma is dropping the ball with Hispanics: survey

Pharmaceutical companies in the US are having communication problems when it comes to Hispanic/Latino audiences, according to a national survey of physicians.
 

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In Brief

People news: Aqua Pharmaceuticals and AlloCure

Aqua Pharmaceuticals hired Ted White as VP, sales, responsible for managing Aqua's sales force.
 

Company news: Daiichi Sankyo and GCI Health

Daiichi Sankyo acquired a 140,000 square foot packaging and manufacturing facility in Bethlehem Township, PA for $10 million.
 

LATEST FEATURES

Patient Education Report: Class Apps

Mobile apps are the future of patient education and disease management, promising better tracking, improved adherence and richer patient-doctor dialogue, reports Matthew Arnold
 

MM&M Therapeutic Focus: Cardiovascular

The patent cliffs for the two biggest cardiovascular products are due to arrive this year and next, paving the way for generics. But don't count brands out in this category just yet
 

Medical Advertising Hall of Fame: Guiding Lights

Lauren Folino and Tracy Peterson look back on the extraordinary lives of the three newest members of the Medical Advertising Hall of Fame
 

Driven to Tiers

While healthcare reform presents issues and challenges for pharma, not to worry: reform also brings with it numerous opportunities to increase sales and market share
 

MM&M Awards 2011: Put Your Best Work Forward

The MM&M Awards 2011 program is open for business. This is your chance to put your best work forward, showcase your talents and get the recognition you deserve
 

Headliner: Novo Nordisk's Heather Millage

Novo Nordisk has built a dizzyingly successful business on insulin sales (34 quarters of double-digit growth and counting), but when the company got into the GLP-1 scrum with the approval, a year ago, of Victoza for type 2 diabetes, it was on terra incognita.
 

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