The MM&M Consumer Monthly delivers all the latest news and updates on healthcare consumer marketing and media direct to subscribers, providing a valuable and timely information resource for the busy marketer. To access the full text, simply click the headline.
FDA broadened the indication on Allergan's Lap-Band to include obese adults with a body mass index of 30 to 40 and at least one obesity-related comorbid condition, such as diabetes, heart disease or gallstones. The expanded indication brings an estimated 37 million Americans into eligibility for the gastric band, according to a company statement.
I wrote recently about the memorable campaign that AstraZeneca was running for Nexium, and this month I find myself applauding them for their DTC work on another brand, Seroquel XR, an "add-on" treatment for depression that can help patients who still have symptoms after taking another anti-depressive.
Many Americans remain skeptical about the prospect of online consultations with their doctors and DIY testing via mobile apps, though men, younger and more affluent people and those with chronic conditions are more receptive.
A holiday digital campaign dubbed "Why the heck should I give to the Red Cross?" played off of an internet meme to raise awareness of the charity among younger people.
The life sciences industry is sitting on the sidelines and waiting for regulatory guidance, rather than jumping into wide-scale use of social media, according to a Deloitte Research report.
Doctors responding to an MM&M survey hosted by Sermo--a social network for practicing physicians--said they use the Epocrates mobile app more often for work purposes than any other app.
Languages, cultures and federal regulations aside, is marketing pharmaceutical products outside of the US all that different? Ben Comer talks global strategy with the experts
All too often in pharmaceutical advertising, somewhere between the initial idea and the finished product, the communication—and the originality—disappears. Ross Thomson and Craig Sponseller, MD, explain why it's essential for creative and medical to work seamlessly together
In an age of accountability, where every dollar counts, Deborah Dick-Rath talks to industry insiders about how they can make a measurable difference in their marketing mix
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