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MM&M Agency A-to-Z Survey 2011

Don't miss your chance to be a part our definitive annual directory of healthcare agencies! Deadline is June 8th.  For more information contact Ty Bartholomew at 646-638-6015 or ty.bartholomew@haymarketmedia.com.


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MM&M offers the most relevant news, analysis, opinion, feature stories and special reports to nearly 15,000 marketing executives at pharma companies, agencies and in healthcare media. Click here to subscribe.

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Latest News

Abbott's pharma unit retools as US boss retires

Abbott Labs' US pharmaceuticals business is undergoing some hefty changes: about 1,500 layoffs, a merger with the international division and the retirement of its SVP.
 

Orphan patient communities grow online

Specialty pharma companies are launching online hubs tuned to the needs of the orphan community.
 

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As online video consumption soars, healthcare marketing strategies must evolve to take advantage of increasing engagement and audience reach. Learn how to create, organize and redistribute video across platforms - browsers, iPads and mobile devices - to leverage content and reach more people. Download the white paper now.

In Brief

Company news: PKD Foundation and Schwartz Communications

The PKD Foundation, a research and advocacy group for Polycyctic Kidney Disease, is looking for a new CEO after its president and CEO Dan Larson announced his retirement from that role.
 

LATEST FEATURES

Patient Education Report: Class Apps

Mobile apps are the future of patient education and disease management, promising better tracking, improved adherence and richer patient-doctor dialogue, reports Matthew Arnold
 

MM&M Therapeutic Focus: Cardiovascular

The patent cliffs for the two biggest cardiovascular products are due to arrive this year and next, paving the way for generics. But don't count brands out in this category just yet
 

Medical Advertising Hall of Fame: Guiding Lights

Lauren Folino and Tracy Peterson look back on the extraordinary lives of the three newest members of the Medical Advertising Hall of Fame
 

Driven to Tiers

While healthcare reform presents issues and challenges for pharma, not to worry: reform also brings with it numerous opportunities to increase sales and market share
 

MM&M Awards 2011: Put Your Best Work Forward

The MM&M Awards 2011 program is open for business. This is your chance to put your best work forward, showcase your talents and get the recognition you deserve
 

Headliner: Novo Nordisk's Heather Millage

Novo Nordisk has built a dizzyingly successful business on insulin sales (34 quarters of double-digit growth and counting), but when the company got into the GLP-1 scrum with the approval, a year ago, of Victoza for type 2 diabetes, it was on terra incognita.
 

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