MM&M Resource Guide Featured Company


MM&M Agency A-to-Z Survey 2011

Don't miss your chance to be a part our definitive annual directory of healthcare agencies! Deadline is June 8th.  For more information contact Ty Bartholomew at 646-638-6015 or ty.bartholomew@haymarketmedia.com.


MM&M ON TWITTER



The Mobile Guide
Trends, data, insights and expert advice on the challenges and opportunities of using mobile to reach healthcare professionals and consumers

The Agency Gallery


White Papers

SUBSCRIBE TO MM&M


MM&M offers the most relevant news, analysis, opinion, feature stories and special reports to nearly 15,000 marketing executives at pharma companies, agencies and in healthcare media. Click here to subscribe.

The MM&M News Brief provides news and features delivered direct to your inbox. To access the full text, simply click the headline.

Latest News

Off-label marketing offenses cost Elan $203 million

Elan Pharmaceuticals pleaded guilty today to a misdemeanor violation for illegally promoting epilepsy drug Zonegran.
 

Savient focuses on reimbursement for Krystexxa launch

Savient Pharmaceuticals launched Krystexxa (pegloticase), an orphan drug for chronic gout, on Monday, and deployed a mix of sales reps, education specialists and business managers to help expedite reimbursement from payers, executives said on a conference call.
 

Ex-GSK marketer launches migraine consumer site

Health Union, an online health information and social media company, announced the launch of its first website -- Migraine.com -- intended to foster "interactions about health conditions between and among patients, caregivers, professionals and providers." Health Union was co-founded last August by Tim Armand, most recently an executive product director for Avandia at GlaxoSmithKline.
 

FROM OUR SPONSOR




Reach More Patients. Provide More Relevant Messages. Historical strategies for identifying the best venues to reach patients are inefficient at best. By utilizing an expanded view of patient behavior and attributes, SDI is able to improve marketers’ understanding of what influences consumers and pinpoint the best advertising opportunities. Learn more.

In Brief

People news: Draftfcb

Draftfcb hired Jennifer Comiteau as director of content creation, a new position.
 

Company news: Forest Labs

FDA approved Forest's Daliresp (roflumilast) for the treatment of severe chronic COPD in adults 18 and up.
 

LATEST FEATURES

Patient Education Report: Class Apps

Mobile apps are the future of patient education and disease management, promising better tracking, improved adherence and richer patient-doctor dialogue, reports Matthew Arnold
 

MM&M Therapeutic Focus: Cardiovascular

The patent cliffs for the two biggest cardiovascular products are due to arrive this year and next, paving the way for generics. But don't count brands out in this category just yet
 

Medical Advertising Hall of Fame: Guiding Lights

Lauren Folino and Tracy Peterson look back on the extraordinary lives of the three newest members of the Medical Advertising Hall of Fame
 

Driven to Tiers

While healthcare reform presents issues and challenges for pharma, not to worry: reform also brings with it numerous opportunities to increase sales and market share
 

MM&M Awards 2011: Put Your Best Work Forward

The MM&M Awards 2011 program is open for business. This is your chance to put your best work forward, showcase your talents and get the recognition you deserve
 

Headliner: Novo Nordisk's Heather Millage

Novo Nordisk has built a dizzyingly successful business on insulin sales (34 quarters of double-digit growth and counting), but when the company got into the GLP-1 scrum with the approval, a year ago, of Victoza for type 2 diabetes, it was on terra incognita.
 

2010/11 PMD




The 2010/11 PMD is the contact resource of choice. Over 17,000 business connections, 4,000 companies and 5,000 new industry names added since the last edition.
Get connected today and order your personal copy.



Advertise
For details on how to advertise in MM&M News Brief, please email Doreen Gates

Unsubscribe
To unsubscribe from the MM&M News Brief click here.
To manage your entire MM&M profile login to your account.

You are subscribed as: %%EMAIL%%

To contact Haymarket Media for general questions or unsubscribe problems, please reply to this email.

All MM&M newsletters are sent from the domain "email.mmm-online.com". When configuring e-mail or spam
filter rules, please use this domain name.

Medical Marketing & Media Magazine
114 W. 26th Street 4th Floor
New York N.Y. 10001
Phone: (646) 638-6000
Fax: (646) 638-6150
http://www.mmm-online.com/

© 2013 Haymarket Media Inc.