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MM&M Agency A-to-Z Survey 2011

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2010/11 PMD




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Latest News

Internet "Do not track" efforts could dash health data collection

The White House wants a national "Do not track" policy - a digital version of the "Do not call" registry - and that's making marketing and advertising policy hands nervous.
 

Bayer folate campaign to star TV's Minnillo

Bayer HealthCare Pharmaceuticals, maker of the folate-enhanced contraceptives Safyral and Beyaz, has recruited TV personality Vanessa Minnillo to front an unbranded campaign promoting the use of daily folate supplements to women.
 

Journal articles on HRT found mostly honest on risks, but subtly promotional

A review of journal articles about menopausal hormone therapy found most to be factual, if promotional in tone.
 

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In Brief

People news: Covidien and Human Genome Sciences

Covidien promoted Jose (Joe) Almeida to president and CEO effective July 1, replacing Richard Meelia, who is retiring.
 

Company News: Everyday Health, MedPage Today and the American College of Cardiology

Everyday Health's MedPage Today, an online medical news-gathering outfit, signed an exclusive content and advertising deal with the American College of Cardiology to cover more than 20 major cardiology meetings worldwide.
 

LATEST FEATURES

State of Market Research: Quant Leap

Market research has jumped to the forefront by helping pharma negotiate with payers and analyze a tsunami of new data
 

Special Teams

Specialty companies seeking a promotion partner typically look for one that can amplify the brand's reach among high-prescribing PCPs
 

Socialution: The Evolution of Social Media

Social media has gotten so big so fast, and healthcare, has lagged behind. Larry Mickelberg traces its evolution and explains how not to get left behind again
 

MAHF Induction 2011: Shining Stars

Pharma industry vets and newbies came together to celebrate the induction of MAHF's three newest members
 

Headliner: Everyday Health's Ben Wolin

Everyday Health co-founder and CEO Ben Wolin is out to build the biggest online health audience, and by some estimates, his Everyday Health is already there.
 



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