MM&M Resource Guide Featured Company


MM&M Agency A-to-Z Survey 2011

Don't miss your chance to be a part our definitive annual directory of healthcare agencies! Deadline is June 8th.  For more information contact Ty Bartholomew at 646-638-6015 or ty.bartholomew@haymarketmedia.com.


THE INTERACTIVE GUIDE



The Mobile Guide
Trends, data, insights and expert advice on the challenges and opportunities of using mobile to reach healthcare professionals and consumers

The Agency Gallery


White Papers

SUBSCRIBE TO MM&M


MM&M offers the most relevant news, analysis, opinion, feature stories and special reports to nearly 15,000 marketing executives at pharma companies, agencies and in healthcare media. Click here to subscribe.

2010/11 PMD




The 2010/11 PMD is the contact resource of choice. Over 17,000 business connections, 4,000 companies and 5,000 new industry names added since the last edition.
Get connected today and order your personal copy.

The MM&M News Brief provides news and features delivered direct to your inbox. To access the full text, simply click the headline.

Latest News

Did the drug industry get a raw deal on healthcare reform?

The President signed the Patient Protection and Affordable Care Act into law on March 23, 2010. While the bill's gains, for industry and the uninsured alike, have yet to be realized, since the bulk of the law is set to go into effect in 2014, the pain to pharmas has been tremendous.
 

HealthiNation expands wellness content with new shows

HealthiNation is beefing up its health and wellness content with a slate of four new shows as the online health video company seeks to move beyond medical content.
 

FROM OUR SPONSOR




Reach More Patients. Provide More Relevant Messages. Historical strategies for identifying the best venues to reach patients are inefficient at best. By utilizing an expanded view of patient behavior and attributes, SDI is able to improve marketers’ understanding of what influences consumers and pinpoint the best advertising opportunities. Learn more.

In Brief

Company news: Mylan, FDA, Henry Schein, Inc. and Sermo

Generics maker Mylan sued the FDA to allow companies to sell generic copies of Pfizer's Lipitor starting June 28, the date when pediatric exclusivity periods for some of the cholesterol-lowering drug's US patents expire.
 

LATEST FEATURES

State of Market Research: Quant Leap

Market research has jumped to the forefront by helping pharma negotiate with payers and analyze a tsunami of new data
 

Special Teams

Specialty companies seeking a promotion partner typically look for one that can amplify the brand's reach among high-prescribing PCPs
 

Socialution: The Evolution of Social Media

Social media has gotten so big so fast, and healthcare, has lagged behind. Larry Mickelberg traces its evolution and explains how not to get left behind again
 

MAHF Induction 2011: Shining Stars

Pharma industry vets and newbies came together to celebrate the induction of MAHF's three newest members
 

Headliner: Everyday Health's Ben Wolin

Everyday Health co-founder and CEO Ben Wolin is out to build the biggest online health audience, and by some estimates, his Everyday Health is already there.
 



Advertise
For details on how to advertise in MM&M News Brief, please email Doreen Gates

Unsubscribe
To unsubscribe from the MM&M News Brief click here.
To manage your entire MM&M profile login to your account.

You are subscribed as: %%EMAIL%%

To contact Haymarket Media for general questions or unsubscribe problems, please reply to this email.

All MM&M newsletters are sent from the domain "email.mmm-online.com". When configuring e-mail or spam
filter rules, please use this domain name.

Medical Marketing & Media Magazine
114 W. 26th Street 4th Floor
New York N.Y. 10001
Phone: (646) 638-6000
Fax: (646) 638-6150
http://www.mmm-online.com/

© 2013 Haymarket Media Inc.