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2010/11 PMD




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The MM&M News Brief provides news and features delivered direct to your inbox. To access the full text, simply click the headline.

Latest News

Marketing in diabetes focuses on better control

Two drugmakers are emphasizing novel devices in hopes of easing patients' reticence around injectable diabetes medications.
 

Dr. Quinn to front Boehringer European AFib awareness effort

Boehringer-Ingelheim has recruited actress Jane Seymour to serve as the face of a continental European atrial fibrillation and stroke awareness campaign.
 

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In Brief

People news: Access Pharmaceuticals and Concentric Pharma Advertising

Access Pharmaceuticals hired Anthony Mottola as VP of managed care and market access.
 

LATEST FEATURES

State of Market Research: Quant Leap

Market research has jumped to the forefront by helping pharma negotiate with payers and analyze a tsunami of new data
 

Special Teams

Specialty companies seeking a promotion partner typically look for one that can amplify the brand's reach among high-prescribing PCPs
 

Socialution: The Evolution of Social Media

Social media has gotten so big so fast, and healthcare, has lagged behind. Larry Mickelberg traces its evolution and explains how not to get left behind again
 

MAHF Induction 2011: Shining Stars

Pharma industry vets and newbies came together to celebrate the induction of MAHF's three newest members
 

Headliner: Everyday Health's Ben Wolin

Everyday Health co-founder and CEO Ben Wolin is out to build the biggest online health audience, and by some estimates, his Everyday Health is already there.
 



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