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Latest News

GSK paid $57 mil. to doctors for speaking and advising in '10

GlaxoSmithKline said Thursday that it paid more than 5,000 US healthcare professionals a total of $56.8 million last year for promotional talks or serving on advisory boards.
 

Google slathers search ads in Facebook sauce

Google is looking to catch some of that social networking word of mouth marketing magic with a "+1" button that will appear on all of its search ads, allowing users to flag items for their friends.
 

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In Brief

Company news: K-V Pharmaceutical and Ther-Rx

In a blow to K-V Pharmaceutical, the FDA said it will not take action against pharmacies that make hydroxyprogesterone caproate, the active ingredient in K-V's recently approved pre-term labor prevention drug Makena.
 

People news: Napo Pharmaceuticals and MTI Information Technologies

Napo Pharmaceuticals hired Neelam Sekhri Feachem as SVP, global access and alliances.
 

LATEST FEATURES

State of Market Research: Quant Leap

Market research has jumped to the forefront by helping pharma negotiate with payers and analyze a tsunami of new data
 

Special Teams

Specialty companies seeking a promotion partner typically look for one that can amplify the brand's reach among high-prescribing PCPs
 

Socialution: The Evolution of Social Media

Social media has gotten so big so fast, and healthcare, has lagged behind. Larry Mickelberg traces its evolution and explains how not to get left behind again
 

MAHF Induction 2011: Shining Stars

Pharma industry vets and newbies came together to celebrate the induction of MAHF's three newest members
 

Headliner: Everyday Health's Ben Wolin

Everyday Health co-founder and CEO Ben Wolin is out to build the biggest online health audience, and by some estimates, his Everyday Health is already there.
 



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