PMD 2008/09 EDITION

Pharmaceutical Marketers Directory 2008/09

Just decide how big a statement you want to make this coming directory year...and where you want your brand to shine for a full 365 days. With one insertion in the PMD you're reaching your most important audience 365 days a year. No random readers. No waste. Just pharma and healthcare decision-makers in the fast line of their industry. Give Suzanne Besse, a call today at 561-237-6122 or e-mail: Suzanne@pmdcentral.com.

Webcast

Personal and Private: Can You Really Have It All?

Date: Wednesday, February 25, 2009

Time: 2 pm EST/11 am PST

Click here to register for free

Featured speakers: 
Nancy Phelan, Executive Director, Consumer Communications & eMarketing Wyeth
Stu Klein, General Manager, Lowe Alchemy
Joe Meadows, Vice President, Marketing and Creative Services, Catalina Health Resource

Webcast

The Next Generation of Patient Adherence and Persistence Programs
Date/time: Available on demand

Click here to view on demand

Improving patient adherence and persistence is the holy grail to pharmaceutical marketers. And while companies continue to pump resources into researching and analyzing why patients stop taking medicines, few programs have been able to move the needle. In this special live web cast event, experts in pharmaceutical marketing, behavioral science and CRM collaborate in an attempt to crack the patient adherence code.

Sponsored by Cegedim Dendrite

The next generation of patient adherence

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2008/09 Pharmaceutical Marketers Directory

Save 10% off the cover rate ($295) with this special introductory offer.
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ENTER THE MM&M AWARDS 2008

Late deadline extended to Friday, June 6.

There is still time to enter. Don't miss your last chance to submit your best work. The deadline for submissions is June 6. Visit www.mmm-online.com/awards to submit your entry today.

TOP JOBS

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New Drug Dossier

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MM&M's New Drug Dossier combines promotional insights with clinical information to offer marketers the first complete online resource for newly approved drugs. 

MM&M Service Directory Featured Company


MM&M Agency A-to-Z Survey 2011

Don't miss your chance to be a part our definitive annual directory of healthcare agencies! Deadline is June 8th.  For more information contact Ty Bartholomew at 646-638-6015 or ty.bartholomew@haymarketmedia.com.


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MM&M Career & Salary Survey Premium Edition

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The MM&M News Brief provides news and features delivered direct to your inbox. To access the full text, simply click the headline.

Latest News

Congress conducts hearing on DTC advertising

The House Energy and Commerce Committee is scheduled to conduct a hearing on DTC advertising on May 8, beginning at 10 a.m.
 

Panel against expanded Fentora approval

An FDA advisory panel ruled against expanded use of Cephalon's powerful pain reliever Fentora as a treatment for non-cancer patients.
 

VeriChip to launch DTC campaign

VeriChip, manufacturers of injectable RFID systems for patients, will launch a DTC campaign in South Florida. The campaign features TV and print, and a new Health Link website.
 

Sponsored Text


NEW! Guide to Better Outcomes Measurement in CME

With new guidelines for evaluation and improvement criteria released by the ACCME, reaching and meeting new levels of compliance through outcomes measurement is more critical than ever. Learn how interactive media can be used to produce objectively measured changes in behavior along with gains in knowledge.

Download the Guide Now!

In Brief

Product news

Eli Lilly announced that the FDA has approved Strattera (atomoxetine HCI) for maintenance treatment of attention-deficit/hyperactivity disorder (ADHD) in children and adolescents.
 

People news

Human Genome Sciences announced that John LaMattina, PhD, who retired in late 2007 as president of Pfizer Global Research and Development, has been appointed to the company's board of directors.
 

Latest Features

MM&M Awards 2008: Your entries are in good hands

With the deadline for submitting entries for the 2008 MM&M Awards only a few weeks away, James Chase unveils this year's lineup of judges who represent all sectors of the industry and will ensure that only the worthiest work wins
 

The Pharma Report: Top 20 Pharma Companies

While the overall US pharmaceuticals market grew modestly in 2007, product exclusivity and safety issues continued to weigh heavily on the industry. MM&M charts the trends, products and numbers of the companies that came out on top
 

Biotech Focus: Chasing the Pot of Gold

The pioneers of biotech began their journey with an endless level of optimism and promise. So, why has the goal of redefining the landscape and achieving the blockbuster success the likes of Big Pharma proven so elusive?
 

Sneezing Season

It's Asthma and Allergy Awareness Month and the seasonal allergies category is as congested as ever. But a slew of patent expirations poses a greater concern than the fierce competition.
 

Specialties Journal Ad Review: Feeling the Pinch

Slight gains in ad spending were reported among only three of the eight specialty markets with laboratory journals leading the pack. PERQ/HCI's Eugene M. May reports
 

Headliner: Novartis' Joseph Jimenez

Joe Jimenez isn't interested in lamenting the state of the industry. He's focused on one thing: adapting Novartis to thrive in a mercurial environment.
 




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